There are eight films released in the upcoming Spring Festival, and the competition is fierce. At present, eight films have been pre-sold for several days. By the time of publication, the pre-sale box office on New Year's Day is close to 220 million yuan."Flying Life 2" ranks first with a slight advantage, and "Hot Hot" ranks second, followed by "Article 20,""Bear Haunt·Reverse Time and Space,""Mr. Red Carpet,""We Shake the Sun Together,""Eight Rings Canopy Lower Bound" and "Yellow: Sky Falling lucky cat."
There is a big box office gap in the pre-sale of the eight films. "Flying Life 2" currently has more than $56 million at the box office, while "Mr. Red Carpet" has only more than 15 million, while the animated film "Huang Yan: the God of Wealth Cat", which is at the bottom of the pre-sale, has only 13000.
The main audience of the three animated films are children, and the topics and attention are mainly in the five live-action films. From the pre-sale results, "Flying Life 2", which can solve the mystery of Zhang Chi's undead, and "Hot Hot", which lost 100 jin for the character, seem to be the top seeds in the Spring Festival box office. Compared with the two, "Hot and Hot" has another advantage, that is, Jia Ling is a big IP and has a good audience base. The last film "Hello, Li Huanying" earned 5.413 billion yuan at the box office, with a total of 120 million cinema viewers. If all the audiences who have seen this film come to support "Hot Hot", then Jia Ling will win.
However, to judge the trend of the film box office, in addition to the box office, the proportion of films, there is also an important indicator is the attendance rate.
There are many people watching movies during the Spring Festival, and the scene is almost full, so any movie that grabs the arrangement is tantamount to getting the money. That's why there was a storm a few days ago. The major distributors sent notice to the cinema and threatened to give a certain proportion of the film arrangement. Otherwise, no key will be given. On the other hand, the pre-sale box office is a weather vane for cinema managers to refer to subsequent screenings. The higher the presale box office is, the more popular the audience is, it will increase the proportion of screenings. After all, for cinemas, no matter which movie is arranged, what they pursue is profit maximization.
The selling point of the film and the cast decided that from the beginning of the pre-sale, "Hot Hot" and "Flying Life 2" have always been in the leading position, and even "Hot Hot" once took the lead. As of press time, "Hot and Hot" still ranks first, 0.2 percentage points ahead of "Flying Life 2", but "Flying Life 2" is ahead by a narrow margin at the box office.
The problem lies in the attendance of important indicators.
Normally, the attendance rate will be relatively low if the proportion of films is high, but it must be a paradox to say that it is inversely proportional. After all, cinemas add to the show because there are too many people watching and not enough tickets to sell. However, "Hot and Hot" shows some hip pulling in terms of attendance.
Throughout the five live-action movies, the attendance rate of "Hot and Hot" is only 8.7%, ranking the lowest. The attendance rate of "Flying Life 2", which accounts for basically the same proportion of film arrangement, is 9.2%, and that of "Article 20", which accounts for 19.5% of film layout, is 13.2%. During the Spring Festival, audiences usually put animated films at the back of their viewing plans, but even "Bear haunts" has an attendance rate of 11.3%.
Some people may think that there are too many pre-sold films in "Hot and Hot", and it is normal that the attendance rate is low. Well, let's not go further. Last year's Spring Festival, "Manjianghong" was firmly at the top of the box office since its first day of release, accounting for 28% of the total, but the attendance rate was also the first, reaching 47%. The second-ranked "wandering Earth 2" accounted for 26.9% of the film, and the attendance rate was also close to 40%. Therefore, if it is really a movie that many people are looking forward to, the high proportion of films will not affect the attendance.
The core reason is the audience's lack of confidence in the film.
"Hot and Hot" has not done any film viewing so far, and the film quality can not be judged only by the trailer. Quality aside, there are three things about the film that will make audiences who plan to watch the movie during the Spring Festival "indecisive" and do not have the first time to buy tickets.
First, continuous remake, overdraft audience confidence.
Probably from Zhang Yimou's "three-shot surprise", Chinese films started a remake craze. Of course, there are successful cases in the remake camp, such as "this killer is not very calm" and "manslaughter", but it is more likely to be a case of car overturning. The remake of "Blood Labyrinth"three-shot surprise" almost made Zhang Yimou lose his evening festival, and the audience did not eat the set of "manslaughter 2", and the score failed the pass line. Last year's "the Super Family" is a negative example of a remake, with its bottomless quality, which completely angered the audience and overdrawn the audience's confidence in the remake of the film.
The core reason for the success of "Hello, Li Huanying" is that Jia Ling put her real experience and mother image on the screen, sincere and moving, but "Hot and Hot" adapted from "Love for a hundred dollars", only the remake of this action, it is a lot weaker.
Second, the original work is difficult to surpass, and Jia Ling lacks confidence in the audience.
The Love of a hundred dollars is a film made 10 years ago, directed by Wu Zhengqing and starring Ando Sakura. These two people are very good. In addition to this one, Wu Zhengqing's proud work also includes the TV series "Naked Director", Ando Sakura's "Quartet", "Lonely Gourmet" and "restart Life" are all masterpieces. Last year's "Monster" also attracted a lot of attention.
In "Love of a hundred dollars," she plays the flagging son of Saito, who runs away from home because of conflicts with her younger sister. while working in a convenience store, she starts to work hard to learn boxing and finally enters the boxing ring.
"Love of a hundred dollars" is quite inspirational, but at the same time it does not sell miserably, does not sell chicken soup, does not force the joke, the first half of the movie is a bit like "the Life of the abandoned Pine Nut." Saito was violated by his wretched colleagues, abandoned by a gentle man for one night, and looked down upon by his family.... She dealt a good blow to the unhappy life and the cold world.
Affected by the social context, "Hot and Hot" can not be as sincere, simple and bold as "Love of a hundred yuan". Moreover, Jia Ling will certainly have more business considerations for the Spring Festival, and the implantation of comedy elements is more or less exciting. Is it really all right to be "hot and hot" in front of pearl jade?
Third, compared with the previous work, "Hot and Hot" has one less backbone.
On the face of it, in the ring during the Spring Festival, "Hot and Hot" is quite capable of playing, in addition to Jia Ling, Lei Jiayin, and Zhang Xiaofei, followed by Yang Zi, Sha Yi, Qiao Shan, Li Xueqin, and Ma Li.
However, the audience has long been immune to a long list of guest stars, and what is more important is the leading lineup. Compared with "Hello, Li Huanying", the biggest regret of "Hot and Hot" is that it is less Shen Teng. Audiences always like to use "Teng Teng" to consider the laughing fruit of the movie. Without Shen Teng, how can the comedy composition of "Hot and Hot" be guaranteed?
Of course, the eight films that rushed into the Spring Festival are worthy of support and encouragement. They are the retrograde of the film winter, bring laughter to the Spring Festival, and deserve the support of movie tickets from the audience. It's just that from all dimensions, the box office of "Hot and Hot" is more uncertain, and then we'll see if any one of them will become a dark horse.