On February 5th, the latest live (highest) ratings data of TVB were released by the Hong Kong ratings survey, which showed that the overall situation was not optimistic.
In terms of the series, the homemade drama "the one is in place", starring Kong Dexian, Xie Dongmin and Chen Jiahui, recorded 20.6 points, down 3 points from the ending week of "Feichang Log", the biggest drop since 2023.
Considering that the show is not blessed by Xiaosheng, and the production is quite shabby, it is not surprising that there is such a result, and TVB executives are probably not hopeful.
Wang Haoxin, Yao Ziling, Lin Zicong, Zhang Daming, Chen Haomin and others starred in "King of the King" recorded 17.3 points, down 0.3 points compared with the ending week of "Spectator."
To tell you the truth, this result came as a surprise to the editor, because this is the second time that TVB filmed a formal costume drama after many years, which should be attractive to the audience.
The long-running drama Love·Happy Home Express recorded 20.2 points, down 1.3 points from the previous round. Perhaps this decline is not big, but the trend over the past year has shown that its life cycle has come to an end, and TVB executives may really consider ending it.
The information program "looking around" continues to maintain its position as the champion of the audience, recording 22.2 points this time, down 2.7 points from the previous round. Although this decline is not small, but it can still maintain a low level, which shows that the audience is basically large.
In terms of variety shows, the best performance is the large-scale sound ensemble "Middle-aged Voice 2", which recorded 22.1 points this time, an increase of 2.4 points compared with the previous round, which is the highest increase in this round and deserves key praise.
The tourism food shows "delicious fun in the Great Bay area" and "go to the side to eat" also performed quite well, with the former reaching 16.7 points and the latter winning 15.8 points, up 1.3 points from the previous round. In addition, the special program "2024 Wind and unboiled Water" recorded 14.8 points, an increase of 0.8 points over the same period of the previous round.
As for the large-scale talent show "Asian Super Star Cluster", it recorded 12.7 points this time, a drop of 5.4 points compared with the previous round, the biggest drop in Taiwan, and the lowest achievement, which can be described as miserable.
As a matter of fact, TVB ratings are relatively low every year from Christmas Eve to the end of the Lunar New year holiday, and the decline is understandable compared with the previous days, but if the content is attractive enough, the impact can still be minimized. For example, the overall performance of the previous "Feichang Log" was better than that of most of last year's TVB shows, so that the general manager could not help but give key praise.
Therefore, we can not blame the drop in ratings entirely on "cannon fodder". There is still a lot of room for improvement in content quality. I hope TVB can make reasonable optimization in view of this situation.