There is no doubt that the Spring Festival is the most golden time in the mainland market.
At present, the total box office of the pre-sale of eight blockbusters during the Spring Festival has reached 253 million. The top three of "Flying Life 2", "Hot" and "Article 20" go hand in hand, and the pre-sale box office has all broken through the 60 million mark. We all know that although the Spring Festival holiday is only seven days, but the influence of Spring Festival blockbusters can often last as long as a month or even two months.
This is not good news for the Hollywood blockbuster Argyle: secret Agent.
With a loss of more than 1.8 billion yuan, Hollywood's worst new film of the year was born!
Due to the approach of the Spring Festival, no new film was released in mainland China's film market last weekend. "can't stop at Annual meeting" starring Dapeng won the title for 35 days in a row, with a cumulative box office of more than 1.225 billion yuan. However, in the global box office rankings last weekend, "can't stop" only ranked seventh, while Hollywood took the top six.
Among them, Argyle: secret Agent won the championship by an absolute majority.
The film opened simultaneously in 79 markets around the world on its opening weekend, breaking through US $35.3 million in three days, or RMB 254 million.
Among them, the North American audience contributed US $17.3 million, making it the largest ticket store for the film.
As soon as it was released, it won the top spot at the global box office at the weekend, and the result looked pretty good. The most funny thing is that Argyle: secret Agent won the championship, even locking in the title of Hollywood's worst new film in 2024 ahead of schedule.
The reason is simple: the cost of this piece is too high, compared with the current first weekend box office results, it can be said to be a drop in the bucket.
The film cost 200 million US dollars to produce and 80 million dollars to publicize, with a total cost of 280 million US dollars, or 2 billion RMB. According to the current trend, the final global box office of the film is about 100 million US dollars. Hollywood blockbusters generally get back three times the box office, so it is speculated that "Argyle: secret agents" may lose more than 250 million US dollars, or 1.8 billion RMB.
I'm afraid it's hard for a blockbuster to exceed this loss figure this year.
The film, originally a streaming blockbuster on the Apple platform, is one of several major productions built by Apple streaming to attract audiences, but with the recovery of the cinema market in the past two years, Argyle: secret Agent has targeted the cinema market again.
It has returned to the mode of "cinema first and then network".
The film was directed by big director Matthew Vaughn, and a series of blockbusters such as the X-Men: war 1 and kick-ass made the director famous. This time, Argyle: secret Agent also brought in Bryce Dallas Howard, Sam Rockwell, Henry Caville, Samuel Jackson and other A-list Hollywood stars.
The film cost 280 million dollars to make, and these stars are the main reason.
Unfortunately,"Argyle: Secret Agent" is the same as the domestic network. It is simply a typical case of selling dog meat.
In the poster, Superman Henry Carville stands at C, which is actually a guest star. the whole movie is a replica of "ace Agent". There are a lot of reversals, but most of the audience are familiar in many movies.
To put it simply, Argyle: secret Agent is a sci-fi version of Ace.
The good rating is only 37%! The difference between the Chinese and American audiences is surprisingly consistent, do not expect the Chinese audience to save the scene.
At present, the only hope of the film is for the Chinese audience to save the scene.
Argyle: secret Agent has premiered in Britain, Australia, France and other important overseas markets. The only big market that has not yet been released is mainland China. Unfortunately, Chinese audiences have little chance of becoming a savior.
The reputation of the movie has collapsed, the freshness of rotten tomatoes in North America is only 37%, and the movie is mainly an one-star bad review on Douban in mainland China.
The poor reviews of audiences in China and the United States have focused on the film's unenterprising and old-fashioned plot.
Although there have been cases of setbacks in North America and box office hits in mainland China, Hollywood blockbusters such as Godzilla vs. King Kong, Speed and passion, Transformers and other Hollywood blockbusters dominated the Chinese market are all special effects blockbusters. Argyle: secret Agent does not fit this trait.
Plus at the beginning, "Argyle: secret agents" is scheduled for its premiere in mainland China on February 23.
More than 20 days later than February 2 in the North American market, coupled with the fact that the Spring Festival blockbuster is still strong during this period, the box office of Argyle: secret Agent in mainland China may not be optimistic!
Hollywood launched a counterattack in the mainland market in 2024.
There are already a number of blockbuster new films, such as "Beekeeper", "Argyle: mysterious Agent", "Kung Fu Panda 4" and "Godzilla vs. King Kong 2", which have been released, but the box office of "Beekeeper" is just over 100 million. "Argyle: secret Agent" is not very popular, and Hollywood has a bad start in 2024. It depends on whether Kung Fu Panda 4 can perform miracles.