The fourth issue of Zhongcai Encyclopedia Outstanding Talent sample Research results Conference and the second VLF Technology and Wisdom Security Project Promotion meeting was held in Beijing. More than 100 people from Beijing science and technology, intellectual property, law, media, culture and other experts and scholars, entrepreneurs, media people and other people from all walks of life participated in the event. Ji Guangqin, former deputy director of the discipline Inspection and Supervision Research Institute of the Central Commission for discipline Inspection; Zhang Tielin, a retired cadre of the publication data Center of the propaganda Department of the Communist Party of China Central Committee; Zhang Min, former director of the party committee of the Ministry of Culture; and Su Wen, editor-in-chief of the Shuxiang Centennial Education Network, delivered speeches at the opening ceremony. The event was co-hosted by Zhang Jie and Zhang Jinchun, new media hosts of Beijing time Yingjie Institute of Economics and Culture.
Sun Jianhua, a famous inventor and inventor of VLF patented technology, reviewed his own invention experience of more than 30 years and the difficult process of its invention and market promotion in his keynote speech on "Application and Market value of VLF Technology". In the near future, after the series of products developed by this technology are put on the market, they can be widely used in national defense, public security, production safety, emergency treatment, art collection, people's livelihood security and other fields. I hope that through the close cooperation of production, learning, research, brand communication and sales, we are determined to be a barrier to national security, enterprises that are useful to society and products that are satisfactory to customers, so as to benefit the people's livelihood. To serve all mankind.
Li Xiaotian, president of Beijing time Yingjie Institute of Economics and Culture and director of Beijing Zhongcai Encyclopedia Vocational skills Accreditation Center, released the results of the fourth issue of Zhongcai Encyclopedia Outstanding Talent sample study-- A list of the top ten online celebrities in China:
Li Jiaqi, the first elder brother lipstick e-commerce anchor, the partner of Meiwu Network Technology Co., Ltd., is the most influential live broadcast in the network, with a profit of 3 billion yuan in 2023, ranking second in peer performance.
Crazy Xiao Yang (real name Zhang Qingyang), the founder of Sanyang Network, made a profit of more than 3.2 billion yuan in 2023, ranking first in the industry in terms of live broadcast income.
The online celebrity coach Simba (Xin Youzhi) has a special position as an online celebrity tutor and coach; Guangzhou Hexiang Trading Co., Ltd. has many well-known apprentices in the online live broadcast industry and has great influence.
Chen Xiang, a famous comedy director (screen name "Chen Xiang 06:30"), is a hilarious short play starring Chen Xiang; it ranks first in terms of the number of clicks on humorous works and the most complete data on the platform.
Dong Yuhui, a knowledge blogger, is the dark horse in the live broadcasting industry with the highest attention and the fastest fan growth rate in the fourth quarter of 2023.
Game blogger Zhang Daxian (Zhang Hongfa), the most popular game anchor in the whole network.
"fishing King" Deng Gang ranks first in the ratings of a single work and the number of life videos in the network, with the first video being viewed 650 million times, ranking first in the number of videos released on the network.
Luo Yonghao, a veteran online celebrity talk show speaker, tops the list of Weibo in China with 390 million person-times, and his personal thought and social communication is the most influential on the whole network.
Chen Sancai's brother and sister (Chen Yufu, wife Chen Orange and sister Chen Ting), an online celebrity anchor, topped the list of grass-roots live broadcasts and ranked ninth in the industry in 2023.
The make-up anchor is very beautiful (Shi), and the media call it the most beautiful male model in China.
Li Xiaotian pointed out in his research report that since late December 2023, the research group on the sample of outstanding talents in Zhongcai Encyclopedia has mainly made reference to the list of first-line online celebrities listed in the ranking 123 net. By collecting, summarizing and comparing the broadcast data and economic benefits of Douyin, Kuaishou, bilibili, watermelon, good-looking, Little Red Book, headlines, Weishi, Douyu, Tiger teeth, Youku, Tencent, iqiyi, Sohu Video, Weibo, Baidu, Bing and other live and Internet platform accounts and first-tier network celebrities, according to four indicators of live streaming fans, social awareness, annual income and personal IP value. This paper summarizes and evaluates the law of talent growth and development of head and front-line online celebrity anchors in China relatively objectively. This research is purely public welfare and does not receive any funding from institutions or individuals.
In his analysis of China's live broadcast industry, Li Xiaotian pointed out that live streaming and short video transmission have been extremely popular in major e-commerce and live streaming platforms in recent years, and live broadcasting has grown into a tuyere industry. the growth model and experience of live broadcast network celebrity talent has also become the object of special attention of Internet media research institutions. In just a few years, China's webcast industry has upgraded from Meitu to Beauty (visual era), from price war (era of low-price competition) to fan interaction (era of purchasing experience), and has now developed to a high level of competition between content and connotation. Anchors are developing in the direction of personalization, the coexistence of interactive value and commodity value, and the deep integration of live content and fan experience.
Live broadcast of online celebrities is a new profession that has sprung up in recent years. Neither university nor graduate education has set up this major. From a professional point of view, they are all self-taught. The live broadcasters who have been shortlisted for the "Top Ten most influential Internet Celebrity anchors in China in 2023" need to have correct values, good image temperament, good eloquence, interactive response, affinity and other qualities in addition to their original familiar majors.
From this shortlist, we can see that these talents have the following four characteristics: first, anchors are generally young, handsome and beautiful, accounting for about half of the total number of Internet celebrities shortlisted; second, the language is vivid and humorous, funny and playful. Good at interacting with fans Third, the audience and online celebrities gather according to their taste, and consumer, intellectual and entertainment fans each take what they need. However, meaningful anchors are being welcomed by more fans; fourth, the direct broadcasting industry seems to have entered a "male era". Handsome men are performing live, and most of the fans are women.
This shows that the aesthetic subject and the aesthetic object are evolving. Women have been regarded as aesthetic objects for thousands of years, but now women have become "aesthetic subjects". Male broadcasters have become "aesthetic objects", and male anchors of "handsome Xiaosheng" model are becoming a popular aesthetic trend in the live broadcast industry. The finalists Li Jiaqi, Xiao Yang, Simba, Zhang Daxian and Shi Da Mei all belong to this type.
There is no doubt that the development trend of China's live broadcast industry in the future will continue to evolve because of the changes in the audience's social psychology, aesthetic preferences and popular culture trends. (time cuckoo)
Photography: Xue Xinglin
Editor: Yao Yining