Top Cinema Knows Miss (original topcinema, forbidden to reprint)
This year's Spring Festival is just a few days away. As of February 6, the total pre-sale of new films during the 2024 Spring Festival has exceeded 300 million.
"Flying Life 2", "Hot and Hot" and "Article 20" temporarily ranked among the top three box office presales for new films during the Spring Festival, with the first pre-sale box office exceeding 80 million, and the second and third all exceeding 70 million.
It seems lively, but there is little water in it.
Compared with previous years, in the Spring Festival of the year of the Dragon, there are no action blockbusters, no war blockbusters, no science fiction blockbusters, and no espionage movies, just a few family movies suitable for women and children.
After a big reshuffle during the fiercely competitive Spring Festival, the two directors from non-professional backgrounds are far ahead at the box office:
Whether it's Han Han's "Flying Life 2" or Jia Ling's "Hot Hot," these two are half-way filmmakers, only one professional director Zhang Yimou's "Article 20" appears in the top three pre-sale box office.
And Andy Lau, the "senior contestant", was embarrassed again.
After experiencing the box office and public praise of the two films "Golden Finger" and "Stealth" on New Year's Day, the Spring Festival has not yet arrived, and embarrassment has already arrived_
Mr. Red carpet, a film directed by Ning Hao and starring Andy Lau, grossed less than 1/3 of the first three films in the Spring Festival this year. The pre-sale of the first three films all exceeded 70 million, and the current box office of "Mr. Red carpet" did not exceed 20 million until late at night on Feb. 6.
Even the pre-sale box office of the cartoon "Bear Haunting·Reverse Time and Space" has left Andy Lau's "Mr. Red Carpet" behind, more than doubling its current score of more than 44 million.
To say that these films are all full of strong contestants, then another youth film, "Let's shake the Sun together," starring Peng Yuchang and Li Gengxi of the younger generation, the total box office of the pre-sale is also close behind "Mr. Red Carpet." it's only a fraction of the difference.
Now it seems that "Mr. Red carpet", not to mention the top three of the Spring Festival, even the fourth place, will have to fight desperately.
Is Andy Lau not working hard enough?
Of course not. This time, for the sake of film promotion, Andy Lau kept promoting all kinds of publicity, and even went to Dong Yuhui's studio to sell movie tickets.
In order to promote the film, Andy Lau rarely talks about privacy and private life, which are rarely involved.Liu Dehua talked about shooting "No Thieves in the World" that year, found fans hiding under the bed, also talked about his own license plate is a fan sent, talked about the license plate number, said although did not shoot his own birthday 927, but shot a 917, he still insisted on using.
Even, Andy Lau talked a lot about the topic of hidden marriage and went on the hot search.
All these were unthinkable in the past. Andy Lau rarely broke the precepts again and again in order to promote the film, working so hard that he talked about everything and had no taboos. In order to make more audiences see and pay attention to the film starring him, Andy Lau has also changed.
It is not only Andy Lau who has changed, those familiar-faced superstars who once appeared in the Spring Festival, but also "ran away".
For example, Jackie Chan.
Although Jackie Chan's new film Legend was rumored to appear in the Spring Festival, it eventually disappeared.
Jackie Chan did not appear in the Spring Festival with the film Legend, which was shot early this time, and became a deserter, while the excitement of this year's Spring Festival is someone else's.
Once upon a time, Jackie Chan was the guarantee of box office and word of mouth.
Jackie Chan movies have their own kung fu comedy elements, accompanying the youth of many people, there are wonderful and interesting fights, humorous plots, graceful and skilled beauty, plus Jackie Chan's personal life-fighting performance, let people enjoy watching.
But in recent years, look at the word-of-mouth of Jackie Chan's Chinese kung fu movies:
2016 "Escape of the Jedi", 5.7 points
2016 Railway Flying Tiger, 5.1 points
2017 "Kung Fu Yoga", 5 points
2017 "Machine Blood", 4.6 points
2019 "Pu Songling", 3.8 points
2020 "Vanguard", 4.4 points
Last year's "Dragon and Horse Spirit" joined the rising stars Guo Qilin and Liu Haocun and invited Wu Jing to play a cameo. Jackie Chan's hero is no longer competitive, but an old fallen martial arts master who wants to take the warm route. But it almost means 5.3 points.
It has been eight years since Jackie Chan was a leading actor in a Chinese kung fu movie, and his word-of-mouth rating has all failed, even with extremely low scores of 3 and 4.
This puts Jackie Chan's reputation as the leading actor in a precarious position in the hearts of Chinese-language film audiences, and the audience's trust in Jackie Chan's films is also declining.
This directly led to the decline in the box office of his starring film: "Detective Pu Songling" grossed 160 million, "Vanguard" grossed less than 300 million, and even the production cost failed to meet the production cost. "Dragon and Horse Spirit" grossed 210 million in mainland China and 240 million worldwide.
Such box office results are no longer "Big Brother" in the domestic film industry, which earns 1 billion yuan at the box office.
In addition, Jackie Chan is now nearly 70 years old, can no longer be as lively on the big screen as when he was young, and has lost his original most powerful card.
In fact, Jackie Chan's new film "Legend" is something to look forward to.
He once again worked with his old partner Tang Jili, claiming to be a sequel to "Myth" and a fantasy adventure film, and invited back the beautiful woman Kim Hee Seon to play a big wave of love cards.
Coupled with Zhang Yixing, Gulinazza, Li Zhiting, Li Chen, Peng Xiaolan, Dou Kui and so on, there is still a sense of freshness. However, Jackie Chan movies finally did not appear in this year's Spring Festival, so that the audience less a type of film choice, so that "Legend" is still a legend for the time being.
It is Zhou Xingchi who is further away from the Spring Festival.
The Mermaid, which once made a splendid performance at the box office, is a thing of the past, and he has even disappeared in the film industry in recent years.
Sing Yeh's latest news is to enter the short drama industry, but the release of Mermaid 2, which has been filmed for many years, is still a long way off, except for the global recruitment of actors for Shaolin Women's Football last year.
The rivers and lakes that were once gone are gone, so watch and cherish them.
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