With the approach of the first day of the Lunar New year, the battle for the box office of eight films in the Spring Festival has become white-hot.
As of press time, "Hot Hot", which had been leading the way at the box office in advance, has been overtaken by "Flying Life 2" by a narrow margin. The top two are fighting, gradually leaving the other six behind. At present, the box office of "Article 20", which is temporarily ranked as the second runner-up, has a 8 million gap compared with the top two at the box office. In addition, no one thought that the fourth place was the cartoon "Bear". While "Mr. Red carpet" was limited by the proportion of the film, the pre-sale box office was less than 20 million, and "Let's shake the Sun" had only more than 17 million, which was very serious.
At this point, unless there is a big reversal of word-of-mouth and a big dark horse during the Spring Festival, there is little suspense about the outcome, and the champion and runner-up will compete between "Hot and Hot" and "galloping Life 2".
Perhaps seeing the pre-sale box office begin to lag behind, the "Hot and Hot" film could not help releasing a "kill move" on the morning of February 7. The ultimate trailer of 2 minutes and 16 seconds was ruthless, hard and strong enough. Through the trailer, you can almost see the whole picture of the movie. It is no exaggeration to say that the box office champion of "Hot and Hot" is stable.
You think it's a comedy? Make you smile with tears!
"Hot and Hot" has been labeled as a comedy since the beginning of the promotion, and the previous notice also tried to rely on comedy. There has always been no doubt about this. After all, the four actors in the cast composed of Jia Ling, Lei Jiayin, Zhang Xiaofei and Sha Yi have a sense of joy, not to mention famous comedians such as Qiao Shan, Li Xueqin, Ma Li and Wei Xiang.
But the final notice of this edition makes people realize that "hot and hot" and "laughing fruit" do not seem to be so strong, focusing on heartache, emotion and tears.
The film is adapted from the Love of a hundred Yuan starring Ando Sakura. in the original film, Ando Sakura plays a decadent, rotten son who eats old at home, runs away from home after having conflicts with his sister's second or third son, works in a convenience store and becomes acquainted with a boxer, and is determined to learn boxing and eventually go to the boxing ring to prove himself to the world.
Through the final notice, we can basically outline the whole story of "Hot and Hot", in which some elements, settings and character relationships are the same as those played by Zhang Xiaofei and Jia Ling. For example, Le Ying played by Jia Ling and Ledan played by Zhang Xiaofei have a sisterly relationship and lift the table and wrestle together, as well as the setting of characters who are broken up by scum men and want to fight, and even two boxers who fight black and blue and hug and clap on the shoulder after the match.
But from the perspective of characterization and narration, Jia Ling is more vivid, more infectious, more distressing and sad than the original Ando Sakura's character. Sixteen words "want to be understood, want to be accepted, want to be recognized, want to be respected" are typed on the screen. Many people are biased against Le Ying. She is always not encouraged and recognized, and she doesn't feel much affection even among her relatives.
It is not difficult to imagine that the role of Le Ying is despised and trampled on in the first half, and proves itself in the second half. The change of the whole character will be very touching and will definitely make the audience laugh with tears.
You think it's to lose weight? She just wants to win!
In the trailer, Le Ying, played by Jia Ling, encounters prejudice and hostility from the outside world, and every word is suffocating.
At the beginning of the trailer, the narrator said, "it's hard to walk, so why punch?" Le Ying herself said, "I feel good to people, but I always get hurt." her sister satirizes her, "my sister does this every day, after eating and eating." her own mother slapped her on the ass. "this kid is lazy!" The boyfriend who had been talking for many years broke up, and in the face of the chattering sister, the contradiction between the two sisters broke out and turned the table.
Everyone accused her of not doing business or going out to look for a job. Later, when she signed up at the boxing gym, the other party questioned her, "is it possible to fight on this condition?"
The response to all this is the nine words "fight for yourself, win for yourself" in the trailer.
There is no denying that Jia Ling's weight loss of 100 jin is the brightest selling point of "hot and hot" at the initial stage of publicity, and the slim silhouette of Jia Ling at the end of the trailer is also the biggest "flashpoint" of this edition's ultimate notice.
But losing weight or losing weight is at best a marketing tool, not the core content of the film itself. on the contrary, the trailer painstakingly informs the audience that "Hot and Hot" Rijaling has indeed lost weight, but this is not a movie about losing weight.
The first point is a dialogue in the film. Leying went to the boxing gym to sign up and said, "I want to take part in the boxing match." the person in charge played by Sha Yi was biased against her, saying, "Ah, to lose weight," while Le Ying stressed again, "No, I want to take part in the boxing match." The goal of the protagonist in the movie is to take part in a boxing match, not to lose weight, which is just an inevitable choice in the process of going to the goal.
Second, Jia Ling is really warm and considerate. With weight loss as the marketing selling point, Le Ying in the film lost 100 jin at the same time as Jia Ling in reality, and the element of "losing weight" is hard to get around.
However, Jia Ling takes great care of the feelings of girls without graceful figures. There is no body discrimination or anxiety in the film. In the trailer, Le Ying faced incomprehension and prejudice, which had nothing to do with her figure. Everyone just despised her for not working, not working hard, and staying at home to gnaw on her old age. Even the scumbag boyfriend who proposed to break up said that her personality became more and more eccentric.
Jia Ling, who had been fat for so many years, understood how it felt to face strange eyes. She would not take out the harm she had suffered and hurt others. Therefore, Hot and Hot must be an inspirational and well-intentioned movie.
Generally speaking, Jia Ling's weight loss of 100 jin, and the silhouette at the end of the trailer, have been doomed that "Hot Hot" has unparalleled inspirational properties, as well as the feeling of self-proof, self-discovery, respect and recognition. It can arouse great resonance among the audience, and to achieve these two points, "Hot Hot" has the same lethality as "Hello, Li Huanying". Do you still worry that you can't go to the box office?
In addition, Jia Ling's determination and motivation to lose 100 jin of weight is also included in the movie lines, that is, Lei Jiayin said, "if you are alive, you have to fight for it." Share with all the audience.