The nearer the clock rang for the Spring Festival, the more tense the atmosphere in the film market became.
The pre-sale box office of several films catch up with each other, and every day is the same, and everyone wants to win a "good start". Only in this way can they be qualified in the film arrangement, as long as a fire is ignited, even the embers after the fire can fill the pockets of the film.
In order to ignite the fire of "the first day of the box office," all forces want to rack their heads to build momentum and rack their brains to sell tickets.
Take the film Article 20, which makes the best use of Zhao Liying's national popularity in publicity.
In all kinds of face-to-face acting highlights, scrolling and brushing the screen on the Internet is like a jigsaw puzzle. The story of Hao Xiuping's "Zhao Liying" in the film already has an outline and is hot, but it has lost some of its mystery.
It is a piece of treasure, naturally flattered, and the actors sit next to Zhang Yimou in the big group photo.
The actresses in the film take a group photo. In this position, who is the first woman and who is the second woman is in a trance.
Putting all the eggs in one basket was no good, so Director Zhang Yimou put down his posture and broke into Dong Yuhui's live broadcast room alone.
That night, Director Zhang was sincere and said everything he knew. Yu Hui output crazily, the speaker surged and the viewer was immersed, and Mr. Yu had no distractions to help.
The three men sold out 800000 movie tickets without saying anything.
In other movies, there is also a big battle between gongs and drums.
At the premiere of "Flying Life 2", Shen Teng's shocking scar on the back of his neck became the focus. "Mr. Red carpet" pulled out of the file and went down again. Andy Lau turned the tide, responding to hidden marriage in front of the camera, and the popularity soared.
These movies are all temporary cramming, by contrast, "Hot and Hot" is calm and calm.
Just because Jia Ling spent a year laying out.
Three years ago, "Hello Li Huanying" gave weight to the name Jia Ling. When she became a director for the first time, she earned 5.413 billion yuan at the box office and gave birth to a calf, which made the faces of a large number of tigers in the film circle turn yellow. Jia Ling, who met at that time, was very beautiful.
However, after the peak, there are hidden worries.
After the excitement has passed, if you look at this film, there will be less genuine praise and more famous doubts.
Some netizens said that picking off the surging emotional cloak, solid director skills, such as shoals, at a glance to the end.
The "storm" of public opinion never stops, and Jia Ling does not argue.
Take the initiative to reduce the exposure, several permanent variety shows also do not see her.
Limit Xu Li, hit bottom and rebound.
Before the start of the Spring Festival, Jia Ling chose words and sentences on the social platform. The 500-word long article blew up the peaceful entertainment circle, and the words "lose 100 jin" successfully aroused netizens' appetite.
At first, netizens felt fresh and imagined what Jia Ling looked like after she was slim.
Some people have moved to the recent photos that have been widely circulated, and there are sporadic believers. Some people argue that the pretty girl who spoke lotus with Bai Kenan on the Spring Festival Gala stage 14 years ago is the appearance of Jia Ling who has lost 100 jin.
There were many onlookers, hot search topics one after another, sharp, everyone wanted to see Jia Ling after weight loss.
Influential celebrities also helped to yell.
For example, Dong Yuhui sat in the studio and said frankly to the camera: after watching Jia Ling's new film, it changed so much that he didn't recognize it at all.
Partner Lei Jiayin made a series of witty remarks: Jia Ling will bring a very shocking impact to everyone, and her move is world-class at the actress level.
Eating around the table, the diners are so hungry that they never serve the food, so who is not angry?
Within a few days, the novelty faded and boredom hit, accompanied by all kinds of doubts, such as "P's","substitute","special effects" and so on.
Some netizens hit the nail on the head. Instead of calling it "hot and hot", it would be better to call it "Jia Ling has lost 100 jin".
These days, the smell of wine is also afraid of deep alleys, and publicity is sometimes more important than the film itself.
However, what the audience cares about is the wine, but the film shows off on the bottle, publicizing how thin Jia Ling is, but not showing off the front. The marketing is comparable to the millet car without putting the price, which only increases the disgust in the end.
Thinking of New Year's Day, sitting in the cinema with real money just to watch people lose weight, and then looking at the fat on his waist, it is funny.
Before the movie was officially released, in the final preview of "Hot and Hot", a picture of Jia Ling losing 100 jin came out.
Although it is a black silhouette, it can also be seen from the facial features, and the profile is completely different from the Zhang Xiaofei guessed by netizens.
Increase the brightness to make it clearer.
The facial features, which were originally submerged by fat, also had a shape on the side. when the face could not be seen clearly, the bright spot was all on the waist, got rid of the round waist and big bladder, and Yingying caught sight of the waist of the Chu Palace, showing his waist and wearing a small jacket.
Playing a boxer, naturally not only thin arms and legs, but only a few seconds of silhouette, a sense of strength overflowing screen.
Approaching the stage, winding bandages, ready to go, posture and temperament, unlike a weak willow to support the wind of the little girl, as Jia Ling said: successfully lost 100 jin, and became a boxer.
As soon as the slimming photo of "holding the pipa half-covered the shy face" was made public, the pot exploded on the Internet.
The topic of Jia Ling's silhouette is a hot search on the dance. She received more than 6 million views in an hour and soared to 74.79 million in just one day. Jia Ling really has a way of playing.
The popularity of this splash has not been wasted, and it is visible to the box office. On the first day, the box office is firmly at the top of the list. Zhang Yimou, Liu Dehua, Shen Teng can not help it, and the total box office of screening and pre-sale has also passed the 100 million mark.
The blowout at the box office is unstoppable, so it depends on whether word of mouth can be stabilized. Jia Ling has a good chance of winning the championship of this Spring Festival.
In fact, Jia Ling had already vaccinated the audience from the very beginning: she didn't want the audience to think that she had simply made a film about losing weight. "Hot and Hot" had nothing to do with losing weight, nor did it have much to do with boxing.
The camera focuses on the fat man Le Ying, who is rotten into a pile of mud.
See how she gets up from the sewer and how she changes from a bloated, wasted wood to a petite, passionate female boxing bully.
See how she learns to deal with the "combination of boxing" of life, grinding ossification and rebirth in the fire.
This is true of Le Ying in the play, and so is Jia Ling outside the play.
In the impression of the audience, Jia Ling is deep, kind and amiable. The affectation on the stage is not annoying, and the receptionist can always amaze the whole audience. The image of "Pangling" is deeply rooted in the hearts of the people, and it is also the image with the highest national degree and the highest degree of recognition.
It could have been eaten all over the world in one move, but Jia Ling wanted to jump out of the original track.
The image of "Super Commercial value" is lost, slimming into a bolt of lightning under the boiling sweat again and again, bravely exploring more possibilities of acting career, and completing individual self-construction, which is in response to the enlightening line in the movie trailer: you only live once.
Therefore, "Hot and Hot" looks at not only the transformation of Le Ying, but also that of Jia Ling.
Probably starting with "Hello Li Huanying", there is no attributive in front of Jia Ling's name.
It could be Jia Ling, a comedian covered with jokes in the sketch, or Jia Ling, the highest-grossing female director in the world.
It could be Pangling with a sense of intimacy, or it could be the thin Ling that is as light as the wind and graceful.
Jia Ling's "spring" may have just begun.