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How fierce the competition for movies during the Spring Festival in 2024 is, just take a look at the real-time box office charts!
Shen Teng and Jia Ling each hold up half the sky and join hands to win the top two at the box office, but their position is not stable. Maybe one of them can win the Spring Festival box office championship again, but it is hard to say who the second place is. Let's look at the attendance rate of "Bear haunting and reversing time and Space" with an attendance rate of over 60%. Let's make a prediction. Who is going to give way to us tomorrow?
"Let's shake the sun together."
The film "Let's shake the Sun together", starring Peng Yuchang and Li Gengxi, is currently at the bottom of the box office, ranking last among the six new films in the Spring Festival, but it has a good reputation and can be called zero bad reviews of the whole net. to some extent, it also has something to do with the theme of the whole film.
_Han Yan's trilogy of life, the first two about anti-cancer, the third "Shake the Sun" about uremia, will choose to enter the cinema to see such a small number of films at the first time, they are ready, evaluation naturally will not be how harsh.
"Shake the Sun" movie itself also did not expose too big groove point, the story and ending are warm, also do not quite understand why must squeeze into the Spring Festival file, in front of a crowd of popular new films has no advantage, no matter how good the public praise attraction is also limited ah.
2. "Mr. Red carpet"
Another mistake in timing is Mr. Red Carpet starring Andy Lau. According to the first wave of word-of-mouth of Mr. Red carpet, it may be surpassed by "Let's shake the Sun together" at the box office.
-- A satirical film was shown during the Spring Festival, but it dared not go deep into it, which led to a somewhat different feeling in the whole film. the audience with brains will think that the film is too shallow, and the audience without brains will find the story too boring. it is taboo for a film to be unable to target its audience.
And have to say, "Mr. Red carpet" did not catch up with the good time, the whole film mainly satirized the entertainment circle through Andy Lau's actor, but in recent years, a batch of stars collapsed houses have long let the audience see how chaotic your circle is. How can the self-mockery of the performance be really wonderful?
3. Article 20
The new film "Article 20" directed by Zhang Yimou is the first player to fall behind during the Spring Festival. Word-of-mouth is already unstable, and the words "ugly" have been tied together early and even fed back to the box office.
The film arrangement accounts for nearly 20%, and the box office accounts for less than 15%. At present, Article 20 is the most serious new film in the Spring Festival.
The core of the story of "Article 20" is a law, which is about self-defense, the protagonist is a prosecutor, and the three storylines involve campus bullying, bus injury and bloodshed. Some viewers say bluntly that the overall plot is not suitable for watching on the first day of the Lunar New year. A lot of troubles made the funny fight between Ma Li and Lei Jiayin seem noisy.
In addition, the disadvantages of Zhang Yimou's invitation to guest actors were also exposed. Zhao Liying performed well but had too few parts, and her fans were somewhat dissatisfied, and she had no intention of helping to maintain the film at all. This has made the already precarious reputation of Article 20 even worse.
4. "Hot and Hot"
"Hot and Hot" is the first new film in the network to be said to be ugly during the Spring Festival, occupying the "ugly" square together with Article 20.
However, from the perspective of word-of-mouth, "hot hot" is much better than "Article 20", at least not too overturned, but a typical polarization, with 3 points in the majority.
Although many netizens say that a movie should not only focus on how much the leading actor has lost weight, almost 80% of the feedback about "Hot and Hot" is about Jia Ling losing her abdominal muscles and inspiring her. And then triggered a word-of-mouth war-do you want to go to see "Hot Hot" because Jia Ling lost weight?
At this time, we need to see what the whole movie is about except for Jia Ling's weight loss.
The heroine played by Jia Ling is a woman eating an old fat house. Because her house was changed to her sister's name and her participation in the program was completely broken out by malicious editing, she chose to reshape herself through boxing, which is too inspirational. It is completely unforgettable that this is a remake of a Japanese film.
Some viewers praised Jia Ling's success in localization, while others felt that Jia Ling had lost the essence of the original. If the original heroine is looking for light from a bad life, then Jia Ling's adaptation is to turn herself into the light of a bad life.
So the key point of word-of-mouth of "Hot and Hot" lies in whether the audience can accept the values of the whole film.
5. "Flying Life 2"
Uncle Shen is making a fortune again, "hiding" behind Jia Ling silently hits the box office champion of the Spring Festival. As the first sequel, "Flying Life 2" tells the story of Shen Teng's male lead from an out-of-date champion driver to a driving school coach and from a driving school coach back to the field. It seems that the heat is not high, but in essence it is public praise and little controversy.
Of course, "Flying Life 2" also has unique advantages. Some netizens have complained before that the Spring Festival in 2024 can be called the coldest in nearly three years. No special effects and no blockbusters are all skit movies. The racing plot of "Flying Life 2" can be said to be the only big scene of this Spring Festival.
Coupled with Shen Teng's comedy appeal, "Flying Life 2" can easily hold down the silent market-viewers who will not speak on public platforms and post ticket stubs on moments at most.
6. "Bear infestation reverses time and space"
Some people may want to ask, is the word-of-mouth of "Bear haunted" important? whether it looks good or not is watched by a fixed audience-- it may not be important in previous years, but the word-of-mouth of "Bear haunted" in 2024 is very important. It is predicted that the box office will be more than 2 billion. What if we can get the second place at the box office for the Spring Festival?
From the audience's word-of-mouth feedback,"Bear haunt·reverse time and space" film itself is also ambitious, catch up with the tenth movie series, the overall plot is mature a lot, added through the time line and other settings, began to consciously attract adult audience, even some people after watching "Bear haunt" are not suitable for children to watch.
Finally, it is customary to sum up that word-of-mouth of the six major new films during the Spring Festival has been released, and it is suggested that, as always, we should first understand the bad reviews and see if there are any elements that we cannot accept. If so, we should watch another movie.
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