The box office competition for the Spring Festival began on February 10th.
However, Shen Teng and Jia Ling, the old couple, played inextricably during the Spring Festival. As of 21:00 on February 10, Shen Teng's "Flying Life 2" earned more than 409 million on its first day, beating Jia Ling's "Hot" by a narrow margin of 403 million. Temporarily won the Spring Festival box office championship.
The box office has skyrocketed, but the word-of-mouth of the two new films are not satisfactory, especially "Hot and Hot".
I thought it was Wang, but after it was released, it was a long story. What's the difference in Jia Ling's new film?
"Hello!" 2021. Li Huanying was born, taking advantage of the collapse of word-of-mouth in "Chinatown investigation 3" to break through the $5.4 billion at the box office, second only to "Wolf Warriors 2" by Wu Jing at that time, as a comedy with a low cost. this achievement is simply a miracle, and it has also turned Jia Ling from a famous crosstalk comedian into a movie star.
However, in the past three years, Jia Ling has not directed any more works, and the audience vaguely knows that Jia Ling is preparing a work that surprises everyone.
It can be said that "Hot" is already one of the most anticipated movies of the year before it is released.
Then the film went from official announcement to staging, and then to losing 100 jin, almost every step was searched innumerably, coupled with the fact that there were no blockbuster films as rivals in this year's Spring Festival, Hot Hot was already regarded as the top seed of the Spring Festival champion before its release.
I thought "Hot and Hot" was a proper king fry.
However, after the film is released, it is faced with word-of-mouth polarization, and even a faint trend of instability.
Why? What is the difference between Jia Ling's new film? After watching the movie, I was a little inexplicable.
Breaking 400 million on the first day, the reputation of Jia Ling's new film is going to collapse? A monthly salary of 2500 yuan to learn boxing is complained of being a fake poor!
In my opinion, the first problem of the film is to publicize the direction.
Taking losing 100kg as the biggest publicity gimmick was controversial before it was released. After all, famous actors such as Bell, Amir, Dreto and Zhang Jiahui all have cases of extreme weight loss for their characters. But the birth of a classic depends on quality, not gimmicks.
After watching the movie, I can understand why the film did so.
The plot of "Hot and Hot" is really a little out of line with the atmosphere of the Spring Festival.
The story of the movie is not really complicated.
Because of self-abasement, Le Ying, played by Jia Ling, became a Neet after graduating from college. After lying at home for 10 years, she became a 32-year-old girl weighing about 200 jin. This kind of scrap life was broken by her cousin, a trainee journalist. She is preparing a program to help strange people who can't find a job.
Leying is obviously a good gimmick.
With this incident, her sister Le Dan began to struggle, and after a fight, Le Ying pulled up her suitcase and walked out of the home where she had been lying for 10 years.
Except for the last half hour, the movie is all about Le Ying's failed life.
Date and best friend.
I was calculated by my cousin to be the negative example of a TV show.
Living with a scumbag from the boxing gym.
Working part-time is also taken advantage of by the boss.
After a series of blows, Le Ying decided to jump from the fifth floor. The fat Le Ying was in pain, but she was not hurt.
The immortal Le Ying decided to win. She wanted to take part in the boxing match.
The original "Love of a Hundred Yuan" is an artistic film. This time Jia Ling almost copied the plot, naturally making "Hot" less commercial. Most of the time, the film was suppressed. Jia Ling deliberately spoke in a soft voice, appearing humble and flattering. For ordinary viewers, this kind of viewing experience must be average.
And the box office of the Spring Festival blockbuster is the only criterion for success.
Therefore, the "hot and hot" promotion can only focus on weight loss and boxing.
I have to say that Jia Ling is really hard. The movie egg almost reproduces the whole process of Jia Ling's weight loss, and the most sensational part of the film is also on the dialogue between the boxer Le Ying and the previous Le Ying. The fight at the end of the film is purely an one-sided crush. In addition, neither the character Le Ying nor Jia Ling is a professional boxer, this action is not very interesting.
To put it simply, "hot and hot" is a bowl of chicken soup that is not so delicious.
In the Spring Festival this kind of family fun period,"hot hot" slow rhythm, almost no laughing point plot really not suitable.
On the other hand, the plot of "Hot and Hot" doesn't seem so reasonable.
Jia Ling plays a Neet in the film, the family is not rich, the family lives on convenience stores, the younger sister divorced with a child, Ke Leying's life is really too leisurely.
Wake up naturally every day, then go out for a walk, eat barbecue with friends, and even smoke and drink.
All right, let's just say she's old.
So Le Ying went out and worked as a waitress in a restaurant for 2500 yuan a month and 1000 yuan for the rent.
With the usual expenses, how could Le Ying save money?
As a result, the boxing lessons learned by Le Ying cost 300 yuan a session, starting with 10 periods. He spent another 5000 yuan to buy places for his boyfriend to take part in the boxing match. After that, he didn't even keep 2500 of his job, but spent the whole year learning boxing to soak in the gym.
What to eat? What are you wearing? How to calculate the rent?
Patronize inspirational, the most basic life? Is this the poor in domestic films?
The plot of the whole film is based on a false empty. the audience may be shocked by Jia Ling's weight loss of 100 jin, but they will eventually realize that it is only the chicken soup of the movie, and perhaps many audiences are not even qualified to be a Neet.
In my opinion, domestic films really do not need to tell the audience some of the great truth known in kindergarten soul chicken soup.
Just make the audience laugh on the family day of the Spring Festival!