With the arrival of the New year, many netizens have begun to take their families out to watch movies. The most anticipated movies of the year are "Article 20", "Flying Life 2" and "Hot Hot".
"Hot and Hot" grossed more than 330 million at the box office, but its reputation was a little bad.
Needless to say, Zhang Yimou's works can always be expected, at least to maintain the lower limit, not to mention popular actors such as Zhao Liying, Ma Li, Lei Jiayin and Gao Ye. Similarly, "Flying Life 2", as a sequel to the popular IP, Shen Teng's movies have always been worth watching.
As for the movie "Hot and Hot", it is also very hot. The original film "Hello Li Huanying" made Jia Ling the highest-grossing female director at the box office, and Zhang Xiaofei jumped from a semi-popular actress to a position as a queen of the Golden Rooster Award. Now the "Hot Hot" that they work together again is really hot.
Since the end of last year, the heat of "hot and hot" has been high, and the topic has aroused heated discussion throughout the network. The gimmick that Jia Ling lost 100 jin through the film was undoubtedly curious, and finally on the first day of release, investors began to post trailers and materials on the Internet.
The "thin version" Jia Ling, which has been hidden all the time, is also officially online. Judging from the trailer, Jia Ling has indeed lost a lot of weight, because the popularity is so high that she has earned 330 million yuan at the box office in a short period of time. If you look at the box office alone, it is undoubtedly very successful, but with the new word-of-mouth of the film, it makes people sad.
According to the previously exposed story, the heroine played by Jia Ling was decadent because she lost the motivation to move forward with life, until she sobered up and wanted to be recognized by others, so she joined the world of boxers and finally relied on her own efforts to counterattack and regain hope for life.
This is indeed the case with the film plot, but it seems that because the early investors focused on the topic of "Jia Ling losing weight", many audiences watched the show not for the plot and comedy, but to see what Jia Ling looked like. For a comedy film, such excessive marketing is undoubtedly a failure.
Some of the audience commented on the business trip, Jia Ling and the publisher corrupted the audience.
It may be very hot at first, but the quality of the film needs to keep up with it later. It's just that when some netizens watched "Hot and Hot", they gave a lot of bad reviews. Some netizens said bluntly that this is a personal weight loss inspirational film, unlike the movie, the plot is very empty.
Others say that the whole movie doesn't know what the movie is about except to show that it is successful in losing weight. Of course, the performance of some actors is still a little funny, but the plot of this film knows the general direction of the plot at the beginning, and there is no expectation for the follow-up.
In response to this, it can only be said that the marketing point of "Jia Ling has lost weight" made by the issuer has indeed been successful, but it has also failed. Indeed, a film that relies on the star itself as a marketing point is a double-edged sword and may achieve temporary success, but when the quality of the film is not enough to meet the expectations of the audience, the sword will also hurt itself.
Judging from the first wave of "Hot and Hot" reviews, the film was a small rollover. And from Jia Ling's personal point of view, it is also very bad. Everyone never expected that at the beginning of 2024, Jia Ling corrupted the audience in this way.
The only thing that is certain is that Jia Ling's directing skills have improved this time, and it is also certain that investors have made a lot of money. As for what kind of achievement "Hot and Hot" will achieve after that, it only depends on whether the quality of the follow-up film can be played. I wonder if my friends will go to see "Hot and Hot"?