On the first day of the Lunar New year in 2024, the market in mainland China is 1.366 billion yuan. Among the eight new films in the Spring Festival, "Flying Life 2," directed by Han Han and starring Shen Teng, successfully won the first-day box office title with a box office score of 430 million yuan. Hot and Hot, directed by Jia Ling, grossed more than 420 million yuan at the box office on its first day. Then there is the animated film "the reversal of time and Space infested by Bears", which grossed more than 230 million yuan on its first day, which directly broke the one-day box office record of animated films in the film history of the Chinese Spring Festival.
Because there are no blockbuster stalls, at first almost everyone thought that this year's Spring Festival would be the worst at the box office in the past five or six years. After all, in the first five or six years, one or more big-budget films were released every year during the Spring Festival, and these big-budget films eventually achieved very high box office results. However, according to the current box office performance on the first day, this year's Spring Festival may not be the worst in the past five or six years.
This is not only because these films do well at the box office on their first day, but also because they generally have a good reputation.
On the first day of release, Douban ratings were officially released for four of the eight films scheduled for release during the Spring Festival. The four films are "Hot and Hot", "Flying Life 2", "Article 20" and "Mr. Red carpet".
Of the four films that have been divided, the highest score is "Flying Life 2" with a score of 8.2, followed by "Article 20" with a score of 8.0, and then "Hot and Hot" with a score of 7.8. The one with the lowest score was Mr. Red Carpet, with a score of only 7.0. Fortunately, the Douban score of these films is more than 7.0, and two of them are more than 8.0.
At first, there was a wave of bad reviews, and many people hoped that the box office hit the street of "Hot and Hot". The score of 7.8 was unexpected. What is even more unexpected is that by the next day, its score not only did not decline, but improved. Now, the score of "Hot and Hot" has reached 7.9, making it the only film to achieve a reverse rating during the Spring Festival this year.
In addition to the reverse decline in ratings, "Hot Hot" also achieved a counterattack at the box office on the second day of the Lunar New year.
At present, the box office results of "Hot and Hot" on the second day of the Lunar New year have surpassed "Flying Life 2" and ranked first at the Japanese box office.
With the ratings falling and the box office counterattacking, "Hot and Hot" seems to be following the old path of "Hello, Li Huanying". During the Spring Festival in 2021, "Hello, Li Huanying", also directed and performed by Jia Ling, also achieved a reversal of word-of-mouth and box office counterattack. On the other hand, the ratings of other films during the Spring Festival have dropped, and it is the same this year.
If you want to score the highest "Flying Life 2", the score has now dropped to 8.1; the second highest score, "Article 20", has now dropped to 7.9; and the score of "Mr. Red carpet", which has scored 7.0, has dropped to 6.9.
Ratings are falling, only "hot hot" is on the rise, it has obviously become the second "Li Huanying". And the performance of various films during the Spring Festival this year also seems to be following the "old road" of 2021.