The 2024 Tianjin Satellite TV Cross talk Spring Festival Gala was originally scheduled to be broadcast on the second day of the Lunar New year, but it was suddenly rescheduled to the first night of the Lunar New year four days before the broadcast, directly confronting the Beijing Satellite TV Spring Festival Gala and the Oriental Satellite TV Spring Festival Gala broadcast on that day.
Some netizens thought that Tianjin Satellite TV Cross talk Spring Festival Gala suddenly changed its schedule on the first day of the Lunar New year, perhaps because they had special confidence in the quality of their programs. As a result, they waited until the end of the party to watch the ratings and suffered a fiasco.
1. Audience rating data
According to data released by professional agency Kubiyun, on February 10, 2024, excluding all CCTV channels, Beijing Satellite TV Spring Festival Gala ranked first in the ratings of major satellite TV programs in the country, with an average audience rating of 1.31% and a market share of 7.24%.
Oriental Satellite TV Spring Festival Gala ranks second with an average audience rating of 0.77% and a market share of 3.85%.
The third place is the Liaoning Satellite TV Spring Festival Gala. Don't be surprised. The Liaoning Satellite TV Spring Festival Gala here is not the premiere on February 8, but a rerun on February 10, with a viewing rate of 0.57% and a market share of 2.93%.
Ranked fourth is Hunan Satellite TV's variety show "Hello, Saturday", with an audience rating of 0.54% and a market share of 2.34%.
As the annual Spring Festival Gala of a municipal TV station directly under the Central Government, Tianjin Satellite TV Cross talk Spring Festival Gala ranks only fifth in ratings, with an average audience rating of 0.52% and a market share of 2.35%.
In other words, the Tianjin Satellite TV Cross talk Spring Festival Gala not only failed to win the ordinary variety shows of Hunan Satellite TV, but also failed to win the reruns of Liaoning Satellite TV Spring Festival Gala.
We can also take a look at the peak ratings of each party. The peak ratings of Beijing Satellite TV Spring Festival Gala is 1.87%, Oriental Satellite TV Spring Festival Gala is 1.08%, while Tianjin Satellite TV Cross talk Spring Festival Gala is only 0.65%. It's also a fiasco.
Second, win-lose behind win-win
If we look carefully at the program quality of Tianjin TV Crosstalk Spring Festival Gala in 2024, it is already a high incense to get this ratings.
Although the actors of Deyun Society did not pull the hip in particular, their crosstalk can only be described as lukewarm and moderate, whether it is Guo Degang, Yu Qian, Gao Feng Luan Yunping, and the popular Yue Yunpeng and Sun Yue.
On the whole, Tianjin Satellite TV Cross talk Spring Festival Gala is a party without any bright spots, which of course cannot be compared with the star-studded Beijing Satellite TV Spring Festival Gala and Oriental Satellite TV Spring Festival Gala.
There is a netizen's evaluation of the current situation of Tianjin Satellite TV crosstalk Spring Festival Gala. The full text of the author is as follows:
Tianjin Satellite TV contracted the crosstalk Spring Festival Gala to Deyun Society as a way to save money and worry about running the Spring Festival Gala, as well as a shortcut for both sides to keep warm with each other.
Tianjin Satellite TV can reduce the financial pressure and burden, Deyun exclusive performance, actor appearance funds as long as Guo one person to agree, there is no need to dock with the performers. Due to the small number of crosstalk staff and no need for a large number of lights to dance, the director is relatively easy to use.
In the past, the dominant ecology of Deyun Society has been challenged, and it also needs to further expand its influence, which is consistent with the orientation of both sides of Tianjin Satellite Television, as well as the support of a larger group of rice circles in Deyun Society, which also determines that Tianjin Satellite TV has been happy to hold Spring Festival Gala crosstalk in the form of Deyun Society's annual meeting in recent years. Although it has been questioned by the audience many times, it does not change its original mind.
However, the facts have also proved that the form of hosting the Spring Festival Gala by Tianjin Satellite TV has seriously affected the ability of Tianjin Satellite TV to hold large-scale comprehensive parties and the training of talents, and has opened the gap with other satellite TV. the reduction of external influence is bound to weaken the attractiveness of advertisers in the future and hinder sustainable development.
To put it simply, this evaluation is that Tianjin Satellite TV and Deyun Society win-win and lose-lose in the cooperation of crosstalk Spring Festival Gala.
Win-win: Tianjin Satellite TV saves money and trouble, and can make use of Deyun's food circle to ensure basic ratings. Although it is a fiasco every time, it at least does not spend a lot of money, and the ratings are better than those above and below.
Deyun Society spent money on holding a crosstalk Spring Festival Gala aimed at its fans, creating traffic and attracting meal circles, ensuring that there was a large-scale publicity every year in addition to the box seal and the festival.
Lose-lose: while saving time and money, Tianjin Satellite TV gradually lost the ability and courage to hold large-scale parties alone, especially when Henan Satellite TV Spring Festival Gala and Shandong Satellite TV Spring Festival Gala began to make efforts, if they continue to save and firmly bind with Deyun Society, once the two sides no longer cooperate, the prospects of Tianjin Satellite TV Spring Festival Gala will be even bleaker.
Although Deyun Society used Tianjin Satellite TV crosstalk Spring Festival Gala to get traffic, due to the overall lack of creation and performance level of Deyun Society, the holding of many crosstalk Spring Festival Gala also exposed a lot of shortcomings in front of the national audience. the ratings that have failed repeatedly over the past few years speak for themselves.
More deadly things, we look at the 2024 Tianjin TV cross-talk Spring Festival Gala ratings fluctuation chart, almost every ratings peak appears in Guo Degang Yu Qian, Yue Yunpeng Sun Yue appearance, when they are not on the scene, peak Luan Yunping, Zhang Helun Lang Heyan they can not bring ratings.
Tianjin Satellite TV Cross talk Spring Festival Gala firmly binds itself to Deyun Society, and Deyun Society firmly binds the program ratings to Guo Degang, Yu Qian, Yue Yunpeng and Sun Yue. This situation is by no means a healthy situation for the Spring Festival Gala of a municipality television station.
Monopoly has no future
There is absolutely no future for Tianjin Satellite TV crosstalk Spring Festival Gala monopolized by a company.
First of all, this monopoly has hindered the future of local crosstalk actors in Tianjin. Once Deyun Society fails, it is too late for Tianjin Satellite TV to train local crosstalk actors, and there will be quite a long labor pains.
Secondly, as a famous capital, Tianjin Satellite TV crosstalk Spring Festival Gala is monopolized by a Beijing performing arts company, which will deal a great blow to the reputation of Tianjin Satellite TV Spring Festival Gala and is not in line with the interests of the people of Tianjin.
The key point is that the annual ratings of Tianjin Satellite TV Cross talk Spring Festival Gala are very poor, mainly because Deyun Society relies too much on rice circles, which can ensure that the ratings of crosstalk Spring Festival Gala will not pull too much. but it also limits the further improvement of the ratings, which can only continue to be miserable year after year.
Therefore, whether from a market point of view or an artistic point of view, Tianjin Satellite TV crosstalk Spring Festival Gala monopolized by Deyun Society is a short-sighted behavior that saves money, effort, effort and no future.
Tianjin Satellite TV should still learn from Liaoning Satellite TV. Liaoning Satellite TV Spring Festival Gala highlights the characteristics of sketches but does not engage in monopoly, but takes the Liaoning Folk Art Troupe and provincial comedians as the team to invite comedy talents across the country. through several years of efforts, Liaoning Satellite TV Spring Festival Gala has finally become a well-known brand.
Tianjin Satellite TV Spring Festival Gala can continue to highlight the characteristics of crosstalk, with Deyun Society and Tianjin local crosstalk actors as the team, invite crosstalk talents across the country, regard Tianjin Satellite TV Spring Festival Gala as a ring, and create a real crosstalk Spring Festival Gala.