Valentine's Day on February 14th may be the last stubbornness of "Let's shake the Sun together." This year's Spring Festival is really surprising. I thought it was the weakest Spring Festival in recent years. Unexpectedly, Jia Ling and Shen Teng worked together to achieve extraordinary results, especially Jia Ling, who lost 1459 hot searches in just four or five days under the marketing of losing 100jin. Finally surpassed Shen Teng to win the Spring Festival file championship, which also made many new films lose miserably in the same period.
Breaking 1.9 billion, "Hot and Hot" won the championship for four days in a row, and Jia Ling ran away with the blockbuster that cost 200 million. At 22:00 on February 14th, "Hot and Hot" broke through 418 million yuan at the box office in a single day, becoming the biggest winner of Valentine's Day. Film production accounts for more than 32%, box office accounts for 35.7%, five days after release, the cumulative box office exceeded 1.9 billion, has won the daily crown for four consecutive days, according to the current film box office break 4 billion is not difficult.
At the same time, only Shen Teng's "Flying Life 2" can spell out the single-day box office of the movie broke 355 million yuan, the film arrangement ratio accounted for 28.4%, the cumulative box office of 5 days broke 1.7 billion yuan, to know that "Flying Life 2" spent most of the cost on special effects production, marketing aspects did not invest much, on the list hot search 878, than "hot hot" nearly double, in the heat is not enough, hard rely on Shen Teng's appeal to stabilize down. The final box office break of 3.5 billion is definitely not a problem.
Jia Lingli stands out on Valentine's Day, and there is no doubt that the hardest part is "We shake the sun together". The only new film featuring romantic comedy during the Spring Festival, "We shake the Sun" due to the particularity of the theme, both the number of rehearsals and the box office since its release are not satisfactory, although the reputation is good, but the same period of "Hot"Flying Life 2" Douban is about 8 points, "We shake the Sun together" quality advantage can not be brought into full play.
The film has been waiting for Valentine's Day. If "Let's shake the Sun together" can break out on Valentine's Day, the pressure on getting back to capital will be greatly relieved. According to online reports, the total cost of making the film plus publicity is about 200 million, and the return line is 600 million at the box office. According to the usual practice in previous years, it is no problem for the box office of Valentine's Day to hit 300 million to 400 million at the box office. Unexpectedly, young audiences do not watch romantic films on Valentine's Day, but prefer to express their love.
"Let's shake the Sun" grossed only 28.31 million at the box office in a single day, accounting for 4.5% of the film and 2.4% of the box office. The attendance rate is at the bottom of the list with "Mr. Red carpet"! After five days of release, the cumulative box office is only 90 million. This is undoubtedly overwhelmed by the last straw, the latest news is that the film has announced that "Let's shake the sun" out of gear! It was postponed to release on March 30th, that is, Ching Ming Festival's schedule in 2024. The blockbuster, which cost 200 million yuan, was so scared away by Jia Ling.
But does it really work to remove the gear? This is undoubtedly reminiscent of Deng Chao's operation during the Spring Festival in 2023. Due to the particularity of the theme, "the Jedi counterattack of Chinese Table Tennis" was still being revised before its release, and it was finally released on the third day of the Lunar New year. Deng Chao also chose to withdraw the stall, which was postponed to be released on February 17, and the final box office was just over 100 million. Will "Let's shake the Sun together" follow in Deng Chao's footsteps?
When the box office dropped from 1.432 billion to 90 million, this gold-lettered signboard was smashed! What's the problem with the box office failure of "Let's shake the Sun"? In the announcement of withdrawal, the film believed that the reason for the film's fiasco was a major mistake in the timing of the film. Movies and "piss off! Mr. tumor "sending you a Little Red Flower" is a series of life trilogy directed by Han Yan. "get out! Mr. tumor, which was released in the summer on August 13, 2015, grossed $510 million at the box office, while A Little Red Flower was released on December 31, 2020, with a box office of more than $1.432 billion.
You can see that the box office of the first two parts of the series is soaring. Let the film makers have greater ambitions, so they decided to enter the Spring Festival, but the Spring Festival has always been a happy time for the family, unlike other prime periods are more inclusive, who will watch a love story of the terminally ill during the Spring Festival? And there is also a major problem with the film publicity, and there is absolutely no need to emphasize the setting of the leading role of the terminally ill.
The film itself has a lot of jokes, and the ending is a big reunion, so it can focus on warm comedies. Of course, at first, the film certainly did not want to give up the gold-lettered signboard of the life trilogy, which led to the early announcement that the two films were on a par with each other, and did not see the particularity of the Spring Festival at all, causing the series to fall from the highest 1.432 billion at the box office to 90 million. Screwed up this gold-lettered signboard. But in my opinion, in addition to the schedule, the quality of the film is also a problem. "We shake the Sun together" has made a lot of inexplicable settings for the Spring Festival, and there are too many comedy elements in the movie.
The prototype of the story is very touching, and it is also good to find the core of hope in the midst of suffering. But since you are going to make a romantic comedy, why does the protagonist look so sloppy? he is ill. It is not that he has no home or hygiene. Some fans have said that all the strength of the terminally ill patients is used to live. It is normal to be sloppy.
But the two protagonists in this film say that the family conditions are average, but basically they do not say that they are short of money to see a doctor, and they do not see that they are terminally ill, especially the man played by Peng Yuchang, who is jumping up and down all the time, and his physical strength is stronger than that of ordinary people. can also move for the female master, you have this energy, why don't you wash your face and shave? How can such a sloppy romance film attract the audience? As a result, "Let's shake the Sun together" doesn't go up and down, offending our audience.
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