After a few days of fighting, the Spring Festival film situation has become clear. "Mr. Red Carpet" was completely out, and "Let's Shake the Sun Together" was announced to be delayed. Only Hot Hot, Article 20 and Flying Life 2 remained at the top.
By the time it was released on Feb. 15, "Hot and Hot", which had been released for six days, had topped 2.2 billion at the box office. Although "Hot and Hot" has been at the top of the list from the start, the problem is also obvious.
The film layout of "Hot and Hot" is as high as 31%, far more than the others, but the attendance is not so optimistic and is left behind by several other hot films. If you look at the box office trend of "Hot and Hot", it is in a downward mode every day, only surpassing the box office on the first day on February 14, but only in the light of Valentine's Day.
Although the box office of "Article 20" is not as menacing as "Hot and Hot", it has experienced a box office decline for three consecutive days, with box office and word-of-mouth growing steadily, and even Luo Xiang cheered for it.
Another "Flying Life 2" surpassed the first film at the box office in just four days, and the exciting racing scene made it the only one that could compete with "Hot and Hot" for the title.
Having said so much, "Hot and Hot" is still the king of the Spring Festival and firmly holds the top spot at the box office. But the high box office is also accompanied by high controversy, with more and more moviegoers, complaints become louder and louder, it can even be said to be a total collapse, even insiders can not bear it.
You must remember that Li Yinhe wrote a long comment on "hot and hot", saying that he was moved by Jia Ling. Li Yinhe is a well-known sociologist. She openly cheers for Jia Ling to make the "hot" hot. Please climb to another tall building, but Professor Chu Yin disagrees with Li Yinhe's statement.
Chu Yin questioned the core of the film, the heroine said to be herself, not to be a flattering personality, as a result, she is beautiful, capable, positive, but to be her own goal is precisely all the expectations of this society, or even the solidified standard.
Chu Yin also said that there is a common symptom of depression called "sunny depression". Depressed patients with this symptom are particularly in line with external expectations, but their hearts are empty. Finally, Chu Yin asked: Jia Ling has lost weight successfully, but is she happy? That happy she, isn't it herself?
In fact, a few days ago, Chu Yin complained that the ending of "Hot and Hot" was not as good as that of the original "Love of a hundred dollars", saying that the ending of the original film was more realistic, while the ending of "Hot and Hot" was inspirational, but it was very idealized. it's a happy ending that domestic dramas like.
Many netizens in the comment area also resonated, saying: what I need is a cure, not inspiration.
Another blogger complained even more sharply, directly denouncing "Hot and Hot" as a junk movie.
The blogger said that the current situation in the film industry is to "flatter each other's feet". You flatter me, I flatter you. The level is very low, there is a sense that we can make quick money together. For example, Jia Ling's "Hot and Hot" is just a remake of Japan, relying on selling some feelings, all kinds of flattery, it is extremely speechless.
Compared to Chu Yin, this blogger's comments were clearly much sharper. In fact, the audience to "hot hot" is also a lot of spit, dissatisfied with not only marketing weight loss.
One viewer complained that "Hot and Hot" is really ugly, the plot is full of vulgar, there is no "hot". The film has no technical content, but the overwhelming publicity has squeezed the arrangement of other good films.
Several viewers' comments also hit the nail on the head.
"Hot and Hot" is no longer talked about the original plot, actors' acting skills, lines, light and shadow, but content that has nothing to do with the film. "Jia Ling is the epitome of the contemporary whole: I can have no talent for art, no perception, and no power of expression. But I just love to show how hard I work.
A good movie can affect generations, not just the box office. It's just that when low-input movies begin to enter the film and television industry to make quick money, will anyone settle down to make a good movie?
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