Judging from the seven cinema films that have been scheduled for release this year, this year's Spring Festival may really be the worst performance at the box office in the past five or six years.
Of the seven cinema-line comedies, there is no visual king bomb like "wandering Earth 2" and "Changjin Lake", let alone a blockbuster with huge investment. However, there is a lot of controversy in several films that may win the top spot at the box office.
Of the seven cinema films scheduled for release during the Spring Festival this year, there are three top hits, including "Hot and Hot" directed by Jia Ling, "Flying Life 2" starring Shen Teng and "Article 20" directed by Zhang Yimou.
All three films are likely to win the box office, but it is hard to say which one will win in the end, because the three top hits are more or less controversial.
Like Jia Ling's self-directed "Hot Hot," because of excessive publicity and caused the audience's antipathy, because the poster suspected of "plagiarism" and on the hot search. It is through Jia Ling successfully lost 100 pounds gimmick, and caused a lot of attention, but this gimmick is likely to push the film itself to a certain "abyss."
Article 20, also known as justifiable Defense, directed by Zhang Yimou, takes "fairness and justice" as the main line and reflects the phenomenon of bullying and justifiable defense in society.
This kind of main line content is originally a very serious matter, but the film is presented in a comedy way, which many people think is not appropriate.
Han Han directed "Flying Life 2" starring Shen Teng, which is the only sequel to the Spring Festival film.
In the previous film, Shen Teng played the first man who claimed to be dead, and now he appears in the sequel, which has aroused all kinds of speculation among the audience. In addition, Fan Chengcheng was invited to be the second male in this film, but some people also said that they did not approve of it very much.
The remaining four films, "Mr. Red carpet", "the reversal of time and space infested by bears", "We shake the Sun together" and "the canopy of Bajie", except "We shake the Sun together", the other three films are also controversial.
For example, the resident film series "the reversal of time and Space of Bear haunts" during the Spring Festival, because the poster is very similar to the Hollywood movie "runaway player" and is suspected of "plagiarism"; "the canopy of the eight precepts" is an animated film based on Journey to the West. The film itself is not controversial, but it is really incomprehensible that it will choose to be released during the Spring Festival.
Seven films have been scheduled, six of which are controversial. This year's Spring Festival can be said to have been "completely annihilated." However, under the controversy, I don't know whether these films can still create a relatively considerable box office score.