Over the past few days, the film "Flower Thousand Bones" has continued to trigger discussion among netizens. On the one hand, 10 days after the film was released, the box office just broke through the 6 million mark, far lower than the forecast of 17 million to 40 million before the release; on the other hand, the film's reputation and rating were dismal, and even rated as "the first bad in the opening year" by CCTV film channel. Box office, public praise double loss, behind is worth pondering film and television drama creation, publicity and other new changes.
In 2015, the TV series "A Thousand bones of Flowers", based on an online novel of the same name, broke a number of records, such as ratings and broadcasts. Not only the related characters such as "couple of painted bones", buildings, sugar treasure and neon are deeply rooted in the hearts of the people, the theme song and interlude in the play are widely sung, and even the power of famine in the play has become the hot stem of the year in one fell swoop. The play version of "A Thousand bones of Flowers" has successfully developed the online article IP and created the fairy knight-errant puppet track, which is still the "white moonlight" in the minds of many viewers. So, leaning against the top IP and sitting on the "audience filter", why did the movie version of "Flower Thousand bones" end up in such a situation?
Looking at the comments online and offline, it is not difficult to find that most fans of novels or dramas do not like the film version-the former feels that the adaptation "does not accept the soil and water" and the logic depends on "brain compensation", while the latter is confused about the plot and says it is difficult to understand. In terms of content, compared with the detailed restoration of 50 episodes of the TV series, the length of the movie is limited, and the meticulous and rich plot of the novel is crammed into the capacity of 97 minutes, and the narrative rhythm of the film version seems to be accelerated, saving a lot of key turning points and transitions. make the characters and stories fall into the rut of upgrading.
On the other hand, it is a matter of form. Objectively speaking, in recent years, domestic film and television drama works have been making progress on the whole, and the aesthetic level of the audience is also constantly improving. As a fairy knight-errant movie released in 2024, the film version of "A Thousand bones of Flower" not only failed to shock the audience with art and technology in the presentation of special effects, but even lagged behind the 2015 version in some places, which inevitably disappointed the audience.
Film director Zhang Chao's haircut video apologized for his dismal reputation at the box office, pushing the film into a discussion craze again. Zhang Chaoli said that the box office is now sorry to the producers and team partners, four years of efforts and efforts have not been rewarded. Unfortunately, many netizens did not buy this apology, thinking that the director's move was tantamount to "selling miserably".
In the final analysis, the audience is coming for IP, plot and characters, not simply for feelings. Compared with 2015, the ancient puppet + fairy knight-errant can collide with a fresh spark, in recent years, all kinds of fairy puppet film and television works have emerged one after another, which is no longer so fresh and attractive. If not with more creative design and better quality presentation, the film version not only can not "borrow", but also face the comparison and doubt brought by "Pearl Jade in the Front".
Whether movies or TV dramas, the feedback from the market and audiences has repeatedly explained that simple and important truth: by occupying the "Big IP" and inviting traffic stars, the era when the plot is full of loopholes and special effects can dominate the list of fans is over. Quality is always a must-kill, ingenious creation, sincere presentation, come up with high-quality works is the last word, is the real respect for the production team and the audience, but also can really win respect and harvest success.
Source: people's Daily online