Copywriting | Iron
Editor | Yellow Cat
The Spring Festival of the year of the Dragon is approaching, and the film market is also ushering in the annual Spring Festival.
Major films are stepping up publicity at the last minute, looking forward to taking the top spot at the box office, and now the pre-sale of the 2024 Spring Festival film has officially begun.
The wave of "Mr. Red carpet" is a little sad, full of confidence to change gear to the Spring Festival, the first day of pre-sale box office is only about 5.6 million, I do not know whether it is a dark horse, or reduced to cannon fodder in the Spring Festival war.
However, the competition among the top three is extremely fierce.
Zhang Yimou's "Article 20" gathered the all-star lineup, but failed to catch up with "Flying Life 2", Shen Teng's box office appeal is really not built.
However, "Hot and Hot" was sold in advance for one day, and the box office exceeded 13 million yuan, far ahead, even Zhang Yimou and Shen Teng could not help it. Look at this posture, the box office champion of the Spring Festival has been booked in advance!
However, let's take a look at whether "Hot and Hot" can replicate the success of "Hello, Li Huanying".
The former "mourning" and the "warm blood" are full of jokes in advance.
"Hot and Hot" tells the story of Le Ying (Jia Ling), who has been in the house for many years, after getting to know the boxing coach Haokun (Lei Jiayin), she overcomes the tests that follow and starts a hot life.
Having nothing to do after graduating from university, Le Ying stayed at home for ten years and woke up naturally every day. She didn't have to deal with complicated interpersonal relationships. The tone of her cell phone never sounded.
Lie flat's life is enviable, but Le Ying is getting more and more decadent day by day, her weight is soaring, and even her own mother and sister don't like her.
After accidentally coming into contact with boxing coach Hao Kun, a beam of light came into the gray world of Le Ying, and she seemed to like Hao Kun.
So she decided to live in a different way and get in touch with the outside world carefully. in order to meet Hao Kun more, Le Ying began to exercise, take boxing lessons and take part in boxing matches.
However, the test of life is far beyond her imagination, belonging to Le Ying's hot life, has just begun.
As can be seen from the synopsis, the plot of the first half of "Hot and Hot" is very "mourning".
However, the painting style of the notice and the flower is completely different, and a few clips make people laugh so much that they can't stop laughing.
Le Ying's mother (Zhao Haiyan) meets and chats with her distant relative Doudou (Yang Zi):
"your grandfather is my cousin and uncle. One day I'll take something to the house and have a look."
"My grandfather is gone."
"Then I'll take something and go to the grave."
The older generation is really a social terrorist. They don't let a word fall to the ground. The more they talk, the more terrifying they are.
Leying participated in the recording of the program, and the guests in the audience asked questions at will. Leying mainly answered questions:
"Why did you choose to learn boxing?"
"I want to get in touch with the coach of the boxing gym."
Then Hao Kun punched Fei Leying and said, "you have to concentrate."
No wonder you don't have a girlfriend and your heart is colder than the equipment in the gym.
That's how funny the trailer is, how great the feature film is.
Moreover, the biggest attraction of "Hot and Hot" is Jia Ling, who has successfully lost 100 jin in order to reinvent herself in the film.
Not only the marketing is overwhelming, but many people who have seen Jia Ling who have lost weight have expressed shock, making the audience look forward to the film and can't wait to enter the cinema.
All the "comedians" are full of jokes.Of course, the performance of the actors in a film, especially a comedy film, plays a key role in the success or failure of the film.
The cast of "Hot and Hot" is better than the other.
First, Jia Ling.
As a comedian, Jia Ling brought a lot of laughter to the audience on the stage, especially at the Spring Festival Gala a few years ago. her performance rhythm was very good, so it was not embarrassing to shake up her baggage.
As a director, Jia Ling's first film, Hello, Li Huanying, took more than 5.4 billion yuan at the box office and went abroad, which is about to be remade by Hollywood.
I believe Jia Ling's second film, Hot and Hot, can also achieve good results.
Second place, Zhao Haiyan.
Yes, it is the Haiyan in Haiyan, you can be more careful.
Zhao Haiyan is well known by the audience for playing the role of "Yongqiang Mom" in the "country Love" series. She learned from Zhao Benshan as an actress from Errenzhuan and has a good grasp of comedy.
Moreover, Zhao Haiyan is a serious national second-class actress, the voice of telling her daughter to get up in the preview is not too real, the role is given to her, and the audience does not have to worry at all.
The third place, Yang Zi.
Yang Zi is a frequent guest in the Chinese opera market and has contributed superb performance in works such as Ode to Joy and long Acacia.
Of course, there is no need to worry about her acting skills, but the state of Yang Zi in the film is a little worrying. her face is very swollen. I don't know what effect it will show on the big screen.
Fourth, Lei Jiayin.
Lei Jiayin is a leading actor in the Mesozoic era.
In the World, Lei Jiayin perfectly interprets the honesty and kindness of Zhou Bingkun, and wins the emperor of Golden Eagle and Magnolia by virtue of the wonderful performance in the play.
"Solid as a rock," Lei Jiayin and Chen Daoming, Zhang Guoli and many other play bones play, not at all inferior.
Although he is not a comedian, he has a sense of humor in his own performance, and he is very suitable for comedy. in order to better explain the roles in the new play, Lei Jiayin began to lose weight two months before he joined the group and developed his abs.
Is "Hot and Hot" really not a weight loss training camp? Jia Ling lost 100 jin, and Lei Jiayin practiced her abdominal muscles.
Fifth, Mary.
Ma Li is regarded as China's "comedy queen" and has a strong box office influence.
Whether it is "Charlotte annoyance" or "Iron fist of Shame", Mary's performance is wonderful.
In the new play, Ma Li plays Ma Chunli, a variety show guest, with the familiar "sound of pliers". As soon as she opens her mouth, the audience laughs.
It is worth mentioning that Ma Li and Lei Jiayin played husband and wife in another film, Article 20, and predicted in advance that Ma Li and Lei Jiayin were the biggest winners of this year's Spring Festival.
In addition, there are Zhang Xiaofei, Qiao Shan, Wei Xiang, Sha Yi, Li Xueqin and many other actors in "Hot and Hot". Look at this lineup, the audience can be happy ahead of time.
Conclusion:"Hot and Hot" still continues the comedy style of "tears in laughter" that Jia Ling is good at, and will also use the creative team of "Hello, Li Huanying". Of course, there is no need to worry about the quality.
Judging from the current data, "hot and hot" has the potential to hit the Spring Festival champion.
There is no denying that Jia Ling's weight loss gimmick has brought great popularity to the film, and some netizens even think that the film's promotion is a naked marketing.
But Jia Ling could have chosen other ways to market the film, but she chose to lose weight, because only in this way can people better understand the meaning of the film.
"Hot and Hot" does not rely on poisoned chicken soup to stimulate the audience, but the action, the transmission of more extraordinary significance.
I hope "Hot and Hot" will surprise the audience.