Although the 2024 Spring Festival is bad, the pre-sale proves that the enthusiasm of the audience is still very high.
As of 21 o 'clock on February 1, it has been two days since the Spring Festival blockbuster opened for pre-sale. The total pre-sale box office broke through 110 million yuan, which is the fastest pre-sale speed of Spring Festival in recent three years. However, from the pre-sale results, the polarization of Spring Festival this year will be extremely serious.
After breaking 33 million, Jia Ling joined hands with Shen Teng to overtake, and Zhang Yimou lost his Spring Festival champion.
According to the current pre-sale box office, this year's Spring Festival "Hot Hot", "Flying Life 2" and "Article 20" is undoubtedly the first echelon.
As of 21:00 on Feb. 1, the total box office of "Hot and Hot" exceeded 33 million, accounting for more than 26.9 percent of the first day of pre-production.
The pre-sale of "Flying Life 2" grossed 32.84 million yuan, and the proportion of pre-arranged films on the first day fell slightly to 27.3%.
The total box office of "Article 20" is 28.59 million, with 19.4% of the pre-arranged films on the first day.
It can be seen that compared with January 31, the first day of pre-sale of the Spring Festival new film, Jia Ling and Shen Teng have overtaken Zhang Yimou's "Article 20," Jia Ling and Shen Teng are old partners, before "Hello!" Li Huanying and variety shows are all golden combinations. This time, they starred in their own movies and won the first and second place in the Spring Festival pre-sale. They can only sigh that the audience of the skit actors is really good.
However, the pre-sale gap of three new films in the first echelon is very small.
"Article 20" has not been opened a lot, but looking at the box office of Zhang Yimou's works, what really took off was "Man Jianghong" in 2023. The key factor is Shen Teng's blessing, which made the film have a comedy attribute. Shen Teng did not play this time.
It is a question whether Lei Jiayin, Ma Li and Zhao Liying can carry the flag.
There is a good chance that Zhang Yimou will not be able to win the top spot at the Spring Festival box office.
Pre-sale 2 days, 18 viewers, box office only 741 yuan, 2024 Spring Festival the worst new film born!
The first echelon of the Spring Festival is gorging on meat, and the rest of the new films can't even eat soup.
Liu Dehua's "Mr. Red carpet" grossed only 8.93 million at the box office, Peng Yuchang's "Let's shake the Sun" was only 7.81 million, and "Bear haunted: reversing time and Space" was 6.94 million, but "Bear haunted" has always been a long line. The pre-sale and the first day of the box office were not outstanding in previous years, always counterattacking by virtue of the nature of family fun.
These three new films can be regarded as the second echelon of the Spring Festival.
The cannon fodder of the Spring Festival is undoubtedly the cannon fodder of the "Bajie canopy lower boundary", "Huang Yi: the cat of the god of wealth" and "Breaking War".
New Year's Day 6 release of "Breaking War" even so far dare not open pre-sale,"Eight Rings Canopy Lower Bound" really has nothing to promote, unexpectedly claimed to be the first to take Zhu Bajie as the leading role of domestic animation, but also invited CCTV version of "Journey to the West" Zhu Bajie actor Ma Dehua to dub, unfortunately pre-sale box office only 104,600 yuan.
But there is no doubt that the worst part of the Spring Festival is "Huang Li: the Cat of the God of Wealth."
"Breaking War" at least has a star lineup, and the probability of the final pre-sale will exceed 10 million yuan, but "Huang Li: the Cat of Wealth" actually opened its pre-sale. As a result, the movie had been on sale for two days and grossed only 741 yuan at the box office by 21:00 on February 1st.
Yes, in the golden season of the year, this domestic cartoon pre-sale box office is less than 800 yuan.
From the ticket purchase website, we can see that the average ticket price of "Huang Yan: cat of the God of Wealth" is 41 yuan, which means that at present, only 18 audiences have bought tickets to support the film. according to this trend, whether the final box office of the film can break through one million yuan after its release is a question. perhaps it will create the lowest box office record in the Spring Festival film history of the mainland film market, and the era when bad films rely on the golden period to earn money is gone forever.
"Huang Yan: the Cat of the God of Wealth" can actually be regarded as the theme of a trip to the West.
The original title of the film was "Journey to the West: the Summer of the God of Wealth." maybe the hot film was embarrassed, so he changed the title to this one. The film tells the story of Huang Huan's participation in Sun WuKong's wreaking havoc in Heaven. Unexpectedly, the four Heavenly Kings were beaten into cats in a few rounds.
Fortunately, the God of Wealth mercifully saved Huang Yi.
So Huang Kui, who became a cat, came down to earth, ready to find a fengshui treasure land to plant the cash cow of the year of the Dragon to give the God of Wealth a surprise.
It is a pity that time has passed for a long time, and the world has long changed. Huang Yifan was treated as a stray cat and sent to the pet hospital.
This animated film is a bit like "brilliant Zhu Bajie in Spring". It is purely covered in the skin of Journey to the West, the plot characters are basically "original", and the shape of the cat of wealth is a bit similar to the Hollywood classic "Puss in Boots." the picture of the whole film is also Hollywood, which is completely incompatible with the Chinese style in recent years, although it fits the desire of the Chinese people to attract money in the new film.
But the production is rough and the pre-sale box office is not good enough.