A total of eight new films will be released during the Spring Festival in 2024, three of which are animated and the other five are popular domestic films.
With the Spring Festival approaching, all eight new films are on pre-sale, and the fierce battle for the box office begins in the pre-sale stage, depending on which new film is shouting louder.
As of Feb. 1, the new film "Hot and Hot", directed and starring Jia Ling, temporarily topped the list of pre-sale films for the Spring Festival in 2024.
The pre-sale revenue of "Hot and Hot" is about 34 million yuan, which is slightly better than "Flying Life 2", but it also temporarily grabs the No. 1 pre-sale position.
Shen Teng's "Flying Life 2" grossed about 33.59 million yuan, while Zhang Yimou's "Article 20" came in third, with a pre-sale of about 29.1 million yuan.
For now, "Hot and Hot", "Flying Life 2" and "Article 20" are the three films in the first camp of the Spring Festival in 2024, while Mr. Red carpet starring Andy Lau and "We shake the Sun together" directed by Han Yan are not hot at the box office and belong to the second echelon.
It is worthy of Jia Ling, the new film hit the Spring Festival, but also pre-sold first at the box office. Jia Ling's last film was "Hello, Li Huanying", which was a popular style at the box office in 2021.
"Hot and Hot" is based on the Japanese film "Love of hundred dollars". Sakura Ando's wonderful performance gives "Love of hundred dollars" its unique charm.
"Love of a hundred dollars" is an inspirational film that is shocking and tear-jerking. If you can remake the essence of this work, "Hot and Hot" will definitely go viral.
Judging from the trailer that has been released so far, there is still some worry about "hot and hot". The only hope is that the trailer is too reserved.
Compared with the original, "Hot and Hot" pays more attention to comedy, and "Love of a hundred dollars" is not a weight loss movie, it is a sports film.
However, no matter how the remake of "Hot and Hot" is, it will be a successful commercial film because it is hot in the pre-sale stage of the Spring Festival, and the pre-sale leads at the box office.