Recently, the Spring Festival is gradually approaching, and in this year's Spring Festival, it is also natural to compete with each other, and many good movies are rushing to be released in the Spring Festival.
Because the Spring Festival is the hottest period of the year, it is a battleground for soldiers, and the marketing momentum of many movies is also particularly fierce.
Even the method of hugging a group for heating and evenly dividing the film was used.
It turns out that according to revelations from people in the film industry, six hot new films will be distributed separately, starting with "hot and hot".
"Hot and Hot" movies have attracted a lot of attention, after all, there are not many films and television works of this type.
At present, the film is another Japanese film work "Love of a hundred dollars".
Many netizens feel that this type of film does not seek to surpass the original, as long as it can imitate the essence of 1/3 of the original film.
In the past, most of the movie styles were "handsome men + beauties", who liked to use their appearance to win everyone's attention, while Jia Ling's new film "Hot and Hot" completely subverted the traditional model.
Jia Ling, the heroine of the film, is a real fat man, which makes people feel very expected. maybe this film will bring us a different surprise.
However, it may be that the theme of the film itself is a bit risky, fearing that the box office of the film is not ideal, and now Jia Ling has also adopted the mode of separate distribution.
This model also has an advantage, which itself increases the voice of the film makers and avoids the arbitrariness of the cinema line.
Because according to the previous release design, many films will be squeezed by the film side when they enter the cinema.
Coupled with some film production fees and high ticket costs, the film's box office results and audience reputation may be greatly reduced, the film side is thankless, but the cinema makes a profit at both ends.
Nowadays, in order to avoid this situation, major films have adopted similar "competition" means to require cinemas to meet its requirements.
If this requirement is not met, it will not be shown in the cinema.
This approach is tantamount to imperceptibly putting pressure on cinemas. According to this proportion, films such as "Flying Life II" and "Hot and Hot" account for 22%, while "We shake the Sun together" accounts for 12%. The typesetting market has basically been carved up.
Earlier, Xu Zheng adopted a bold innovation model.
He sold his movie Lost Mom to chatter for 100 million yuan, making a net profit of 100 million yuan, showing the innovative charm of businessmen.
However, his behavior undoubtedly offended the cinema line and did not meet the definition of the traditional film model, so it was hacked miserably for a long time after that.
Therefore, this time these films are released in the form of separate lines, and we are not sure what kind of results they will have.
And some netizens have indicated that this film will also adopt the way of huddling together, and the two films must be bundled and sold, which can prompt cinemas to make a tradeoff in order to get the best interests.
After all, some movies such as "Bear haunts" are sure to win, and many parents take their children to see them every Spring Festival.
If the cinema wants to play "Bear haunts", it has to show another movie at the same time, which means that another film can make endless profits, which is also a kind of interest game.
Of course, no matter how the film market changes, marketing is just a means, or need to have a good film quality as a match.
Otherwise, no matter how many films are arranged and how high the quality of a film is, the audience will not choose a bad film.
In this case, a good movie can show its advantages and will not be shaken by the floating market, so it is better to improve the quality of the film.