Spring Festival, this traditional Chinese festival, in addition to family reunion, firecrackers, there is also an indispensable "New year's Eve dinner"-Spring Festival movies. At this time of year, major films squeeze their heads to get a place in this prime season, because that means the guarantee of the box office, the spread of word-of-mouth, and may even become famous in the first world war.
However, this year's Spring Festival seems particularly cruel. Just as everyone was looking forward to the wonderful films, there was a shocking news that "Mr. Red Carpet" had been kicked out of the Spring Festival! It's a shame that this high-profile film, once widely anticipated for its lavish cast of stars and deeply rooted storyline, has come to such an end.
The behind-the-scenes smoke of Spring Festival
During the Spring Festival, the prime time of the film, known as "the place that soldiers must compete for", is always surging undercurrent and smoke everywhere. The war situation this year is even more intense, and many films are doing their best for a place.
When it comes to film production rate, this is the lifeblood of the film industry. Usually, as long as the quality of the film is excellent, even if the arrangement is not dominant at first, it can still rely on word-of-mouth to counterattack and gradually regain the lost ground. But the Spring Festival holiday can be different, the holiday time is long, the audience has many choices, a little careless, may miss the opportunity, be left far behind by the opponent.
This is not, Ning Hao and Andy Lau jointly created "Mr. Red Carpet" encountered Waterloo. Originally, he thought that if the two big shots joined forces, they would be able to get a piece of the Spring Festival. Who would have thought that they would lose in the fierce competition? It was really a sigh.
However, the war situation during the Spring Festival has always been unpredictable. Although Mr. Red Carpet lost, the contest between other films became more and more exciting. Some films attract attention by big investment and large-scale production, while others rely on star lineup and topics to attract attention. But don't forget that movie quality is the last word.
At this point, we have to mention the national teacher Zhang Yimou. Back then, in order to fulfill his promise to Gong Li, he did not hesitate to spend a lot of money to create a luxury scene, invited many big names to help, for a time the scenery is the same. But what about now? He became stingy, shooting the new film "Article 20" in less than a month, and the starring lineup was not luxurious.
But don't tell me, this movie is really a hit! Zhao Liying, as a female No. 2, not only felt a strong feeling of homesickness at the shooting site in her hometown, but also was named and praised by CCTV in the later stage of publicity. This is really in response to the old saying: "to make a lot of money with a small investment is king."
The "Game of Thrones" during the Spring Festival: who is the real "uncle"?
Without the blessing of "banknote ability", strength has become the only pass. Zhang Yimou, a leader in the film industry, earned 4.544 billion yuan at the box office last year with "Manjianghong", and his strength is not to be underestimated. This year, he joined hands with Lei Jiayin to challenge the big screen again, and the light film industry behind it also helped it a lot.
Zhang Yimou and his team are not easy to mess with in this Game of Thrones. They docked directly with the cinema and insisted on a 22% production rate.
You may ask, why dare you be so tough when you are clearly a seller? There is no other reason, have goods in hand, do not panic in the heart. They have a lot of film resources, and if they offend them, the cinema will have to think about it.
In this "power game", whoever holds the weight, who holds the sovereignty, who is the "master". This is not, some netizens have made a picture, the movie theater manager's humble status vividly displayed. He worked alone, and five companies watched from the side. If he was not careful, there would be problems.
"Flying Life 2" and "Hot Hot" both belong to Taobao ticketing company, and the box office appeal of Shen Teng and Jia Ling is unquestioned. They are also strong in docking, and a 22% share seems to be their bottom line.
And Jia Ling did her best for the new film "Hot and Hot". She did not appear in public for a whole year and lost 100 jin for her character. This determination and perseverance are admirable.
In this Game of Thrones, however, not everyone is as strong as Zhang Yimou, Shen Teng and Jia Ling. Lianrui's two films "Let's shake the Sun" and "Bear haunt" can't be compared.
But they also have their own strategy, that is, bundling, the two add up to 22%, both of which are indispensable. Although this strategy is somewhat helpless, it is also their way to survive in this "Game of Thrones".
Lianrui's strength is not groundless. Thinking that Stephen Chow's "the King of the New Comedy" had a problem with the screening, Lianrui directly stopped providing keys for more than 500 cinemas. Although this move caused a sensation, it also showed everyone their strength and determination.
The counterattack behind Mr. Red carpet
When several giants have grabbed territory in the film market, Ning Hao's "Mr. Red carpet" seems to have become a forgotten corner. Some people say that although Ning Hao is brilliant, he is still young and has an unstable foundation. In this battle for the film market, he is destined to play a supporting role.
But you know what? The 12% unknown, like the sun in a crack, illuminates the hope of Mr. Red carpet. Even if you can only get half of them, the combination of Ning Hao and Andy Lau is enough to be expected.
How can the friends of the publicity team be reconciled? With a cavity of blood, they turned their discontent into a driving force and skillfully integrated into the publicity posters. They believe that a good movie does not need too much shouting, and the eyes of the audience are discerning.
"respect the audience and let them make their own choices." This is not only a slogan, but also their firm belief in their own films. Ning Hao's black humor, Andy Lau's box office appeal, the combination of the two, like a glass of spirits, full of stamina.
The successful premiere of "Mr. Red carpet" at the Doren Film Festival gave them a shot in the arm. The laughter and applause of the audience are the best affirmation to them. They know that the opportunity to counterattack has come.
This battle seems to be a contest of capital, but in fact it is more of a test of film quality. The actors may not be able to control the overall situation, but every effort they make is the best feedback to the audience.
Jia Ling's sentence "do not leave a way to live for Andy Lau" is just a joke, but the counterattack of "Mr. Red carpet" is so real.
This Spring Festival, the film market smoke filled, but "Mr. Red Carpet" has become a beautiful landscape with its unique charm. Let's hope that it can bring us more surprises and happiness.