Text | an Qing
edit| 9527 Miaogu Jun
Although there are no industrial blockbusters in this year's Spring Festival, it is still very lively.
Zhang Yimou, who has been playing steadily, meets the audience with the new film Article 20, and the main creative lineup alone is enough to attract attention.
Now Shen Teng, the only box office mogul in the comedy world, made an appointment with the audience on the first day of the Lunar New year with "Flying Life 2".
Not to mention that the IP of the movie was there, Shen Teng's name alone could attract viewers into the cinema.
As for Mr. Red Carpet by Andy Lau, We Shake the Sun together, starring Peng Yuchang and Li Gengxi, also attracted the attention of many fans in the initial publicity.
However, from the box office performance point of view, the same potential full of "hot hot" is somewhat depressed.
In particular, the attendance rate is completely at the reciprocal level, and such a data trend shows that the number of cinema shows overestimates the market appeal of the film.
If it continues, the number of "hot and hot" screenings will only be reduced gradually. And the reason for showing this market situation is also obvious.
01
The figure becomes a gimmick, and fans continue to wait and see.
Jia Ling's "Hot and Hot" is her key work after "Hello, Li Huanying". The success of "Hello, Li Huanying" is the accident that a blind cat meets a dead mouse.
It is also the starting point of Jia Ling's successful transformation, which all depends on the market feedback after the launch of "Hot and Hot".
But at present, the biggest stunt of "Hot and Hot" is the effect of Jia Ling's success in slimming down.
In order to leave a sense of surprise, Jia Ling deliberately reduced her sense of existence this year.
Absent from the Journey of Youth and Ace to Ace, quit the sketch of the Spring Festival Gala, and even did not participate in various promotional activities of the film.
Jia Ling has lost 100 jin, but there is not a single photo of Jia Ling's success in losing weight.
Now, the movie is about to go online, and Hot Hot has released the latest trailer clip.
There's a woman in boxing gloves in the clip, but judging by her size and the curvature of her profile.
This is not Zhang Xiaofei, but more like the thin Jia Ling.
The key is that this figure silhouette has obvious exercise marks, not only the size of the body is smaller, but also the side face also has a clearer skeletal sense.
Compared with the female entertainment stars who take the skinny route, Jia Ling really can't reach it.
But her strong arms, perfect hips and breasts highlight the slender ant waist.
Jia Ling in this state is not only very thin, but also has an enviable sense of strength.
Therefore, as soon as this clip appeared, it completely stole the scene and set off a heated discussion on the Internet.
Of course, the audience wondered what happened to Jia Ling, who lost 100 jin of weight.
But the film deliberately hides the propaganda rhythm, and also takes away the audience's expectation for the content of the plot and the configuration of the lineup.
Moreover, Jia Ling was not fat at first. Jia Ling, who is not good-looking on the track, is unlikely to attract eyes in her image.
What's more, if a movie only uses the heroine's figure as a gimmick.
Audiences are also reasonable to worry about the quality of the film's plot.
In addition, Jia Ling is always a new director, whether as an actress or behind the scenes.
None of them is as reliable as the configuration of other movies.
Therefore, the success or failure of "Hot and Hot" lies in the wind reviews of the premiere after its release, the wind reviews are stable, and the box office of the film is stable.
02
The trailer clip is controversial. Can Jia Ling turn against the wind this time?
"Hot and Hot" failed to get a higher attendance rate under the advantage of film arrangement.
In fact, it has something to do with the content of the film itself.
The film is adapted from the Japanese movie Love of 100 Yuan, and the original content is actually the cure of decadence.
The idle female owner secretly loves the rough boxer, and in order to get close to him, she begins to change her life without fighting spirit.
In the Japanese version of the movie, salted fish is always salted fish, and there is no return for hard work.
But this more realistic ending comforted viewers, which was not the case with Hot and Hot.
The title of the movie "Hot and Hot" has an inexplicable positive energy, and the painting style of this film is more inspirational than decadent.
Especially after the movie focuses on Jia Ling's success in slimming down.
I wonder if the focus of this film has deviated from the original track.
In addition, some of the clips that have been released by the film also make people feel strongly uncomfortable.
Although the hero in the Love of a hundred dollars has also encountered some troughs in his life.
But the man is handsome, and the actor Hirofumi Shinai has the immediate sense of renting house literature.
Even if the audience get does not reach his appearance, his muscles are solid.
But in the movie "Hot and Hot", Jia Ling brought in Lei Jiayin, who is so popular that she can no longer be popular.
As soon as the audience saw that the heroine's secret crush was Lei Jiayin, she withered even more thoroughly.
Jia Ling in the film is still magnifying the anxiety of the fat girl when there is a close match between the man and the woman.
The way she portrays secret love is to follow the man carefully and dare not raise her head.
There is a wretched look in his eyes, what he knows is not secret love, and what he does not know really thinks he wants to steal.
The heroine in the original film is decadent and has no hope of life.
But not abnormal, not blind inferiority complex, such a role is a problem with the core, she can even be decadent Liu Yifei.
But she can't be because of a person with an inferiority complex.
Moreover, you have found a common male actor, but also deliberately create fat girl anxiety.
In the end, the gimmick of the film is the success of losing weight, which completely deviates from the original intention of "Love for a hundred dollars".
Audiences with real body anxiety will aggravate their inferiority complex because of the movie.
And the audience who has no problem with their figure will also begin to examine their appearance.
It is obvious that the original is a movie that cheers all ordinary people up.
Now it looks like a weight loss promotional film, the final reward for weight loss, or Lei Jiayin.
No wonder many audiences began to worry about the quality of the film before they saw it.
But then again, Jia Ling is really good at slimming down for the movie.
Losing 100 jin is not what everyone can do. Her love for movies and sincerity for acting are all set off by her perseverance.
But I want to say that according to the story that the original film is trying to convey, obvious body changes are completely unnecessary.
The original actress lost more than 10 jin before and after, and what really moved the audience was that she didn't get any results.
But she changed from a hopeless middle-aged woman with a cigarette to an ordinary person with resolute eyes and motivation.
But Jia Ling can lose 100 jin before and after, which is no longer an ordinary person.
Such people can become well-known weight loss bloggers even if they share their weight loss experience online.
So compared to slimming down, the plot core of "Hot and Hot" is the key.
Without the core of the original, the film itself is just an ordinary inspirational film.
Finally, what do you think of the news of Jia Ling's success in slimming?
Do you expect her performance in the film?
Join the discussion in the comments section.