The Spring Festival officially begins! A number of films are scrambling to promote them in order to occupy a favorable position, hoping to boost the box office. The film "Hot and Hot" directed and starred by Jia Ling has become the hottest film in the Spring Festival since it was announced that Jia Ling had lost 100 jin.
Because of this gimmick, many netizens also want to enter the cinema to see Jia Ling's slimming results, and Jia Ling herself chose not to show up before the show, leaving the audience with a sense of surprise and mystery.
Now, Jia Ling, who is thin behind her, has also gone viral on the Internet, causing netizens to gather around quickly.
From the pictures posted on the Internet, Jia Ling herself not only lost weight, but also had an obvious sense of strength, with muscles in her arms and abs in her abdomen, which made netizens praise how awesome she was!
According to the adapted film screen, this should be Jia Ling's appearance as a boxer. Compared with the original version, although there is less impact, it is really admirable that Jia Ling has been able to lose weight. In addition, after losing weight, Jia Ling looked at her head getting bigger and felt a little out of tune as a whole.
However, for the material to steal, there are industry directly issued a document denouncing the means of vicious, I do not know who is alluding to?
According to the pre-sale, there is a competition between "Hot Hot" and "Flying Life 2" during the Spring Festival in 2024, while the rest are films such as "Article 20" and "Mr. Red carpet". At present, "Hot Hot" has exceeded 100 million pre-sale, and the momentum is very strong. Previously, the film also released a silhouette of Jia Ling after slimming to attract attention. I do not know if it is because of the suspense that has been left for too long, resulting in the direct escape of the material.
"Hot and Hot" is adapted from the Japanese film "Love for a hundred dollars". The original film tells the story of an older young woman who lives a depressed and frustrated life, looking for herself through boxing and longing for recognition. The heroine of the original film is not too fat, mainly decadent and untidy. The Chinese version is adapted. The heroine played by Jia Ling loses all self-confidence because she is decadent and obese, and finally rebuilds herself by learning boxing, which is quite inspirational and cured. However, because of this adaptation, the early publicity of the film went in the wrong direction, which brought a lot of questions.
Many netizens think that losing 100 jin as a gimmick, once or twice is good, too much is to create anxiety, and the core proposition of the original film is to rebuild themselves to find recognition, and after the adaptation, the direction of publicity has completely become inferiority due to obesity. Because of secret love to lose weight, netizens think that too much emphasis on the outside but lose the core spirit of the film.
Perhaps because of this, the film side quickly adjusted the direction of publicity, and the words "go for it", "be yourself" and "win once" were added to the notice, which saved the wave.
Finally, I also stress once again that "Jia Ling's success in losing weight" is a good publicity point, but the film wants to convey much more than that. I hope you can pay attention to the thinking and deep feelings brought by the film. I hope everyone can be better themselves in the new year.