Live streaming with goods, as a new e-commerce model, provides consumers with a novel, interactive and convenient way of shopping. More and more stars have joined the live streaming industry, making use of their popularity and fan base to easily attract the attention of the audience and earn rich commissions through product recommendations. This model not only brings considerable profits to the stars, but also brings huge sales to the merchants. Even the stars in the entertainment industry stop filming and concentrate on being anchors with goods. But in fact, the water in the goods is very deep, and many people have negative comments on the live broadcast. Next, let's take an inventory of the 10 stars who bring goods with "self-destructive prospects". They have no bottom line to deceive business fans and do whatever it takes to make money.
1. Yang Zi and Huang Shengyi
On January 16, well-known artists Yang Zi and Huang Shengyi were invited to participate in commodity promotion activities in the studio where online celebrity anchor "cousin" Qin progressed, but the cooperation unexpectedly triggered a series of follow-up disputes. It is understood that more than 60 business representatives have taken action to report to the police that they have paid a total of more than 30 million yuan for live broadcast services, but the sales performance is far from reaching the minimum sales quota agreed upon in the contract between the two parties. More crucially, the relevant media companies refused in the face of merchants' requests for a refund in accordance with the agreement, which made some merchants suspect that the company had committed contract fraud.
2. Du Xudong
On November 21 last year, Anhui Cunshi Culture Communication Co., Ltd. reported to reporters that it paid a pit fee of 33000 yuan to du Xudong's authorized company for participating in the live broadcast of actor du Xudong on October 27th, but ended up selling only one bag of fungus with sales of 64.9yuan, but was blocked by it after asking for a refund. In response, du Xudong's agent responded to the reporter that "we are not clear and not involved", and its authorized company did not deny the above situation to the reporter. Wan, the manager of Cunshi in Anhui Province, said, "now many companies charge high pit fees in the name of stars, but live broadcasting is completely unprofessional, which makes our e-commerce companies and manufacturers miserable." Since then, Cun Food Company is no longer willing to cooperate with the stars live broadcast, but prefer to choose the anchor with goods.
3. Jia Nailiang
On November 10 last year, a netizen said that Jia Nailiang's studio claimed that the 2899 yuan down jacket sold for only 449 yuan. The netizen found that on the shopping platform, the price of this model of down jacket was between 220 yuan and 270 yuan, angrily questioning Jia Nailiang's false propaganda behavior. It's proper cutting of vermicelli leeks. However, this is not the first time Jia Nailiang "flipped over". Earlier, Jia Nailiang's live studio beauty instrument brand was accused of being 1600 yuan more expensive than offline channels, and the topic was once a hot topic.
4. Dong Jie
Dong Jie, as a successful carrier anchor, once made 190 million yuan in sales in a live broadcast and is said to have made 60 million yuan. However, with the advent of Singles Day, Dong Jie was found by netizens to sell a brand of wool coat in the studio, the original price was only more than 500 yuan, but she raised the price to 969 yuan. Even if you play the live room discount, it is still much higher than the original price. Netizens expressed dissatisfaction with this and questioned that she was cutting the wool of her fans. Dong Jie responded that they sold Australian wool in the live broadcast room and had been treated by Basulan technology, so the price was higher than that on the market.
5. Pan ChangjiangAt first, he reproached Xie Mengwei like an old man, which made people laugh or cry. Ironically, when he dabbled in the live broadcast himself, it got worse. In the live broadcast, he dared to stir-fry a bottle of liquor worth 4799 yuan to 4999 yuan, and had a war of words with netizens, revealing the true face of greed. He was simply a "peeling master" and destroyed the originally warm entertainment image. What is even more shocking is the Maotai farce. Pan Changjiang boasted about his deep friendship with the boss of Maotai on the live broadcast, claiming that he had a close relationship with the boss of the company. However, Maotai Group unceremoniously denied its partnership with Pan Changjiang and accused him of talking out of his mouth. CCTV couldn't help criticizing it, just like a dramatic farce.
6. Cao Xiyue
Earlier, a trading company in Nanning signed a contract with an Internet company, asking actor Cao Xiyue to bring the goods live. The agreed service charge is 200000, and the merchants have paid 70, 000 in advance, promising that the sales of live broadcast will reach 1 million in three months. As a result, it was actually broadcast for three months, but the turnover was only 278 yuan. The merchant asked the network company to refund 69722 yuan as agreed in the contract, but the network company refused to refund it. In a fit of anger, the businessman took the Internet company to court! After the court ruled, it finally ordered a Shanghai Internet company to refund the advance payment of 69722 yuan for the service of a firm in Nanning and pay 69722 yuan in liquidated damages.
7. Chen Xiaochun
Chen Xiaochun also carried goods in the studio, selling items such as gold bars, jade and jewelry, and said that in order to give back to fans, many things were 9.9 free delivery, and achieved good sales results. however, many fans found that they were worthless plastic sheets when they received the goods, and they were rejected when they applied for a refund, and Chen Xiaochun did not respond to this afterwards, causing the dissatisfaction of many netizens.
8. Chen Zhipeng
Earlier, some netizens revealed that the 199 pendant Chen Zhipeng bought in a live studio of a gold brand was fake and would fade, and some netizens even indicated that it was only "covered with a layer of gold" and said that he was complaining about false propaganda and asked to return the goods for compensation for freight. As soon as the news came out, many netizens talked about it one after another, which was meant to buy goods with guarantee for the stars, but it turned out to be cheated.
9. Wang Han
Wang Han, a famous host of Hunan Satellite TV, also had a live broadcast. In a live broadcast of Wang Han, most of the appliances sold at that time were home appliances. 1323 sets were sold that day, with a refund rate of 1012, with a refund rate as high as 76.4%. Afterwards, some people questioned Wang Han's suspicion of brushing orders, which was denied by Wang Hanfang.
Li Xueqin
Earlier, popular talk show actors Li Xueqin and Yang Tianzhen and other invited guests participated in a live broadcast on a platform, but according to relevant staff, most of the people who interacted with her were fake robot fans. He also said that of the 3.11 million viewers at the end of the day, only less than 110000 were real, and the rest of the audience was paid for.
11. Li Xiang
Li Xiang also often in the direct broadcast room with goods live broadcast, And some netizens exposed her in a live broadcast when selling mink but did not sell a piece, The original price of the commodity 8313, Discount price is 4988, And Li Xiang direct broadcast room price reduced 800 yuan, At the beginning of the live broadcast this coat sales is 26 pieces, After the end is still 26 pieces, To this, Li Xiang response is because the price of the commodity is too high, Said next time will give everyone to choose good and cheap goods.
12. Little Shenyang
Small Shenyang is also everyone's favorite sketch actor, he has also had a live broadcast with goods, but the effect is not good. In a live broadcast of liquor, his trading volume was only more than 20 orders, and there were more than a dozen returns the next day, which is really incredible.
13. Liu Xiaoqing
Liu Xiaoqing was a famous movie star and her acting skills were quite good, but she was a little inferior in live broadcasts. When she brought a jade bracelet, because she didn't know about the product, she not only couldn't insert words during the live broadcast, but also was questioned by netizens as selling fake goods, and even many netizens refused to buy it.
14. Ye Yiqian
Earlier, Ye Yiqian was exposed to be overturned live. It is reported that more than 900,000 people watched Ye Yiqian's live broadcast, but only 10 people placed orders. This result let the businessman very disappointed, the businessman even expressed doubts about Ye Yiqian's ability to carry goods. Ye Yiqian said that the cooperation fee has been fully refunded and the selection of products will be more stringent in the future.
15. Wang Zulan
Wang Zulan is a treasure star. He is not very tall or handsome, but he is versatile. It is reported that Wang Zulan sold cosmetics during the live broadcast, when hundreds of thousands of people watched his live broadcast, but only 66 pieces were sold.
Xue Zhiqian
Xue Zhiqian is still very popular, but his ability to carry goods has also been complained about. It is reported that tens of millions of netizens watched his live broadcast at that time, but the turnover was only more than 80,000, and only seven copies of a certain type of ramen he promoted sold.
Xu Juncong
Xu Juncong and Jia Ling performed the sketch "mother-in-law" at the CCTV Spring Festival Gala. He is a talented comedian. According to reports, in one live broadcast, the merchant paid Xu Juncong a pit fee of about 4 million. As a result, the turnover that night was only 688000. Before the live broadcast was over, some merchants asked Xu Juncong for a refund.
18. Xiao Xiao
After Xiao Yun became popular on variety shows, some merchants asked him to help with the goods. There are reports on the Internet that some watch merchants have offered Xiao a 24000 pothole fee, but he has not sold a single piece of goods. The result is disappointing.