It took more than a year to successfully lose 100 jin, which was an important publicity point at the beginning of Jia Ling's new film "Hot Hot".
"Hot and Hot" is Jia Ling's second film directed by film director. This film is adapted from the Japanese sports film "Love of Hundred Yuan." Le Ying (Jia Ling), who has lived at home for many years, gets to know boxing coach Hao Kun (Lei Jiayin) and overcomes the successive tests to open the hot life story.
The original version of Hot, Japan's Love of a hundred dollars, which was released in 2014, has a low global box office of just over $100,000. However, the audience of this film has a good reputation, with a Douban score of 8.3.
Today, although "Hot and Hot", directed and performed by Jia Ling, is based on "Love of a hundred yuan", it will certainly be far better than the original at the box office in mainland China. And the film is likely to become the box office champion of this year's Spring Festival, eventually earning more than 3 billion yuan at the box office.
One of the main reasons why the predicted box office score of "Hot and Hot" was so high was the publicity message that "Jia Ling successfully lost 100 pounds".
For more than a year, the audience never saw Jia Ling again, nor did she appear in public. Therefore, the majority of audiences have never seen Jia Ling after the success of losing weight, so in order to see Jia Ling after the success of losing weight, Hot Hot has become one of the most anticipated films in this year's Spring Festival.
However, although people look forward to it, although they all want to see Jia Ling who has lost weight successfully, there are still many people who are skeptical about the news of "losing 100 jin".
Many people think that the news that "Jia Ling has successfully lost 100 jin" is not true, and that she is creating a campaign for her new film to attract the attention of the audience.
In addition to being skeptical about the news, Hot Hot has recently caused dissatisfaction among the audience because of over-publicity, saying that the film "tastes ugly." In order to promote, for the sake of marketing, we really do everything possible.
At first, "Jia Ling successfully lost 100 jin" was the main propaganda means of "hot and hot", but now this film has suddenly changed the way of publicity.
This film has released several short videos not long ago, which embody the concept that "being fat does not mean inferiority". This seems to contradict the previous propaganda point, weight loss and obesity do not seem to conflict.
Some time ago, the news of "hot and hot" withdrawing from the Spring Festival appeared on the Internet, which also caused a lot of repercussions among netizens. Audiences are speculating about why the film will be withdrawn, but the news about it is not true. All the films in the Spring Festival have just opened box office pre-sale, including "Hot and Hot".
First, there was a U-turn, which changed the propaganda strategy, and then there was the news of withdrawing the gear. "Hot and Hot" has gone to the extreme in order to attract more people's attention, and the audience has already had an aversion to it. As for Jia Ling, the director and star of this film, she may collapse as a result.