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As New year's Eve approached, a number of films scheduled for the Spring Festival also began to be vigorously promoted. In addition to the delivery of various materials online, the poster promotion of offline films has also been arranged.
Some netizens posted the display shelf of the film "Flying Life 2" that they came across in the cinema. Shen Teng, Fan Chengcheng, Yin Zheng and other actors were seen dancing dragons. The poster not only had the elements of the year of the Dragon, but also gave people a feeling of jubilation.
However, compared to the posters with full New year atmosphere on the exhibition shelves, people are more concerned about the names that appear in the cast below. In addition to Shen Teng, Fan Cheng, Yin Zheng and Jia Bing, who have already been announced and have begun to promote the new film, other actors who have been specially invited to join the film, such as Feng Shaofeng, Huang Jingyu, Liu Haoran, Yu Shi and Hu Xianxu, are also on the poster.
These new names in the poster have a lot to do with Han Han, the director of Flying Life 2. For example, Feng Shaofeng is the star of Han Han's first film, "the next meeting," and Huang Jingyu worked with Han Han on Flying Life. Liu Haoran worked with Han Han on the four Seas.
Seeing this group of acquaintances take part in Han Han's new film "Flying Life 2", netizens reacted not to expectation, but to disgust, and some even said bluntly, "I may be a little harsh. All these star-studded films are basically bad films. I'm not confident about the quality."
This view has also been accepted by many people, some people also said that "do not like the behavior of such a pile of stars," while others bluntly commented, "if you read too much, you basically know what's going on, but you have no selling point."
In recent years, Spring Festival films have adopted such "crowd tactics", such as Manjianghong, which was directed by Zhang Yimou last year and starred Shen Teng and Yi Qianxi.
Some people go to see Shen Teng after slimming, some people go to see Yi Shou Qian Xi with greatly changed style, some people go to see Zhang Yi's amazing acting skills in the tidbits, and others go to see Qin Hui portrayed by Lei Jiayin. In the end, the film earned 4.544 billion yuan at the box office, and the results were satisfactory.
Now, after watching "A lot of people" on the poster of "Flying Life 2", we can't help thinking that there are so many people on the poster that it is even impossible to correctly distinguish "Article 20" starring in the poster. The film is about to be released in the Spring Festival, which is another masterpiece directed by Zhang Yimou.
Article 20 stars Lei Jiayin and Ma Li, but the supporting roles are ruthless characters, such as Zhao Liying in 85 Flowers, Zhang Yue of Golden Rooster Actor and Fan Wei of Golden Horse Actor.
Since Article 20 entered the propaganda period, the publicity has given people the impression that it is confused and has a feeling that it is unable to grasp the main points. There are too many storylines in the preview, it is roughly estimated that there will be three storylines in the film, but the preview does not even clarify a single storyline, which makes the audience feel foggy.
Some netizens revealed the length of the Spring Festival movie. "Article 20" is the longest one, with 140 minutes. I'm afraid the story can't be told clearly because of lack of time. However, there are many characters on the scene, the story lines are jumbled, the film is long, and so on, it is inevitable to give people the first impression that the film is "smelly and long".
In addition, judging from the single-player tidbits released by the film on a short video platform, the popularity of the two stars Ma Li and Lei Jiayin is far less than that of supporting roles such as Zhao Liying and Yang Haoyu. Zhao Liying's tidbits were not only at the top, but also received nearly 1.6 million likes, while those related to Ma Li and Lei Jiayin received less than 30, 000 likes.
A film can gather a large number of streaming and powerful actors, which naturally reflects the strong appeal of the director, but also can attract more audiences. However, "the tactics of the Sea of people" can only attract the audience to the cinema, and the content of the film is wonderful and moving enough to keep the audience in the cinema. I hope the propagandists of the Spring Festival films will not pick up the sesame seeds and lose the watermelons.
In this article, unauthorized reprint is strictly prohibited. Violators must be prosecuted!